Five customer acquisition companies to watch in 2027

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These businesses help brands reach prospects, support sales teams and bring in new customers.

Businesses turn to outside partners and new tools to reach buyers they would struggle to reach on their own. That support can help a company enter a new market or make better use of the interest it already receives.

These five companies approach customer acquisition in different ways, offering brands options that range from face-to-face sales to marketing platforms and online marketplaces.

Cydcor

Cydcor is an outsourced sales and customer acquisition company with more than 30 years in business. It serves Fortune 500 companies and emerging brands and contracts with a network of independently owned and operated sales companies across the U.S. and Canada.

Cydcor connects its clients with customers at retail locations, in residential neighborhoods, in business settings and at events. The company handles campaign design, client reporting, and quality oversight; while the sales companies build their own teams and conduct in-person sales.

In 2026, Cydcor ranked No. 2,158 on the Inc. 5000 list of America’s fastest-growing private companies, with 157% revenue growth over three years.

HubSpot

HubSpot helps businesses attract potential customers and follow up with them through a connected marketing and sales platform. Its tools include landing pages, lead capture forms, email marketing and customer relationship management software.

A business can use HubSpot to collect an inquiry, send relevant follow-up emails and give its sales team a record of the prospect’s interactions. Keeping that information together helps the team continue the conversation when the buyer is ready to discuss a purchase.

Salesforce

Salesforce provides software for managing customer relationships and the sales process. Its platform brings contact records, sales activity and business opportunities together so teams can track a deal from the first conversation through to closing.

That is useful when acquiring a customer requires several meetings or involves multiple decision-makers. Salespeople can record what has been discussed, coordinate follow-up and see where an opportunity stands. Managers can review the pipeline and identify deals that need attention.

Klaviyo

Klaviyo helps consumer brands stay in touch with people who have shown interest in their products. Its email and text messaging tools let businesses follow up after a shopper subscribes, including welcome messages that introduce the brand or deliver a sign-up offer.

For an online retailer, that creates another opportunity to earn a first purchase after someone leaves the website. The same channels can support repeat business, giving the company a way to continue the relationship after the initial sale.

DoorDash

DoorDash gives restaurants access to customers browsing for something to eat nearby. Through its marketplace, a person can discover a restaurant, review the menu and place an order without having known the business beforehand.

Restaurants can also use Sponsored Listings and promotions to help attract orders. By combining discovery with ordering and delivery, DoorDash gives local businesses an additional route to customers beyond the people who visit their storefront or search for them by name.

Customer acquisition takes different forms depending on what a business sells and how its customers buy. Cydcor’s in-person sales model, the marketing and sales platforms above, and DoorDash’s marketplace give brands several ways to reach buyers and develop new business.