Business across the West struggle to profit as fuel prices soar

“Obviously it’s a concern because our chief business cost on a day-to-day basis is fuel. I think we’re headed for pretty tough times ahead,” Allis said.

He added at least 50% of the calls he receives are requests for quotes, as customers compare his pricing with other services, such as Uber.

“We’re under a continual pressure to lowball ourselves and do prices we were doing 15 years ago, even though fuel prices are at an all time high,” he said.

“It’s just a complete nightmare in that respect.”

Susannah Moffat, who runs Ledbury Road Services in Tewkesbury, Gloucestershire, said “the last thing we want is to lose more trade” by putting the prices up.

“The only thing we can do is keep cutting our margin, time and time again, to try and keep the price increases to a minimum,” she said.

Moffat said the petrol station was now “relying” on income from shop sales instead.

“It’s a difficult business to be in at the moment. Seems like there’s no end in sight really, but hopefully it won’t be forever,” she added.