Argos is getting a makeover – but can it attract new shoppers?

When the BBC spoke to shoppers in central London this week, the retailer seemed to divide opinion.

Some, like Enrico, 28, said they loved the convenience of same-day collection, and felt nostalgic towards a brand which unlocked fond childhood memories.

“It was a great way of doing your Christmas shopping,” he told the BBC. “We’d go into our local Argos and we’d get the massive print catalogue.”

For others, though, Argos has not moved with the times and is at odds with the seemingly endless online choice.

“I feel Amazon is a lot easier because it gets delivered straight to your door with Prime,” said Emily, 22, adding that she only used Argos to buy appliances, not “day to day” items.