Meta Glasses Drop the Famous Logos for a $299 Starting Price and Wider Everyday Appeal

Meta just launched its own line of smart glasses built with EssilorLuxottica, the same partner behind the popular Ray-Ban Meta models, called Meta Glasses. These new frames skip the big designer branding on the temples and focus instead on lower prices, more style choices, and fit tweaks that should work for more face shapes. The base models start at $299, while a special collaboration with Kylie Jenner costs $399.

Three new frame families are launching at the same time. The Adventurer’s sleek, rectangular form, available in regular and large sizes, provides a classic look that will complement your everyday style. The Fury takes a bolder approach, with more serious lines and a larger choice of colors to choose from, while the Kylie Jenner edition, the Starfire, is a slim oval shape with a tiny gem embellishment on one lens and comes in either black or tortoiseshell – rather classy.

The true game changer, however, is the technology that goes into each pair. Gone are the days of cumbersome nose pads or swapping them out; now you can simply snap them in and out owing to a three-way adjustable mechanism and hinges that can be adjusted to fit your head perfectly. Early adopters have raved about how much of a difference this makes; even folks who don’t normally wear glasses have reported that they stay in place for hours on end without pain.

Prescription lenses are not a problem because they can be fitted to any of the frames, and with 26 different color and lens combinations available, there is plenty of choice without having to rummage through specialist shops. The maker also claims that the battery life is promising, allowing you to wear them all day and night without having to continually recharge them. The glasses themselves will last you more than 8 hours, and when you add the portable charging case, you’ll have an extra 40 hours of power.

Of course, there are a few things that will drain the battery faster, such as utilizing AI or taking a lot of shots at once, but overall, you should be able to get a day’s worth of use out of them. The camera is comparable to what we saw on the Ray-Ban Meta glasses, with high-quality photos and 3K video. There’s also a new photo option that takes a lot of photos in quick succession and then lets you choose the best one, which is quite cool. Oh, and did we mention you can shoot video and photographs fully hands-free using either voice commands or the camera button on the frame?

The star of the show, however, is most likely the Meta AI, which is equipped with a new multimodal model called Muse Spark that is specifically built to make sense of the real world. The demos are very remarkable, as the AI can instantly detect sceneries, objects, and even handle language translation in real time, including fluidly flipping between languages, so if someone is speaking a combination of English and Mandarin, the AI should pick it up no issue.

Another nice touch is that the camera button on the frame can be programmed to summon the AI immediately. As for privacy, everything is quite basic. When the camera or microphones are turned on, a little LED light flashes, and the app settings allow you to simply control what is transmitted. Of course, there will be some questions about others around, but the company has emphasized the built-in safety and simple toggle alternatives.

The base models will cost $299, which is a significant reduction from the previous entry-level prices for the Ray-Ban Meta glasses. The same fundamental camera, audio and AI architecture is all there, plus the additional fit improvements. The Kylie Jenner Starfire edition is an extra $100, but that gets you the fancy gem accent and the option of a custom AI voice. As for where to get them , Meta’s own site, Best Buy, Amazon, Lenscrafters and Sunglasses Hut are all stocking the glasses.