Amanda Mifsud is redefining luxury design through light, innovation, and architectural simplicity

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Amanda Mifsud believes luxury design should never overpower architecture, it should quietly enhance it. The Australian interior designer and design consultant has built a reputation for creating refined retail, hospitality, and residential environments that balance aesthetics, functionality, and emotional experience. Through her company, Blind Inspiration, Amanda Mifsud specializes in luxury retail, hospitality, commercial, and high-end residential design, with particular expertise in integrating advanced shading and window covering systems into premium architectural spaces.

Over the years, Amanda has worked across Australia and the United States on projects that combine creative vision with technical precision. Her portfolio includes developments such as Fashion Island Store in Newport Beach, California, Luxe Hotel, Dream Hotel Hollywood Stage One Lobby Area, a project she continues to work on, and Elephante in Santa Monica, California, a luxury coastal rooftop destination known for its seamless indoor-outdoor atmosphere and Mediterranean-inspired aesthetic. Her work within luxury hospitality environments reflects her focus on enhancing guest experience through refined light control, privacy, natural textures, and sophisticated spatial flow that complements California’s indoor-outdoor lifestyle.

Before expanding into the United States market, Amanda worked as an interior designer and served as Head Designer for Australian luxury menswear brand Joe Bananas, overseeing flagship retail environments in Sydney and Melbourne. Known for its bold tailoring, vibrant prints, and elevated resort-inspired aesthetic, Joe Bananas became recognized for creating immersive luxury retail experiences that blended fashion, architecture, and storytelling. Amanda’s work focused on translating the brand’s distinctive identity into sophisticated physical spaces through bespoke cabinetry, layered materials, and refined architectural detailing. She oversaw the interior design direction and spatial planning for major locations including The Rocks and QVB in Sydney, along with Chapel Street in Melbourne, helping shape visually distinctive retail spaces that balanced creativity with strong commercial performance.

In the United States, her expertise evolved into luxury retail and hospitality projects where she focused heavily on integrating sophisticated shading systems designed to enhance natural light control, privacy, textile presentation, and customer experience without compromising architectural integrity.

Amanda’s hospitality work has become particularly recognized for improving both the visual atmosphere and operational functionality of luxury environments, especially outdoor spaces designed for year-round use. She collaborates closely with developers, contractors, and installation teams to ensure projects are delivered efficiently while maintaining a seamless design vision.

For Amanda, however, design goes far beyond appearance.

“My background in interior design and luxury interiors has profoundly shaped the way I approach innovation,” she says. “True design is never just about aesthetics, it is about how people emotionally experience a space.”

She credits Australia’s strong architectural relationship with light, landscape, and indoor-outdoor living as one of the biggest influences on her creative philosophy.

“We design around light, landscape, water, openness, and indoor-outdoor living,” Amanda explains. “Every design element must contribute to both the visual narrative and the way a space performs.”

That philosophy eventually inspired the creation of OMNI, a concept developed from Amanda’s frustration with traditional plantation shutters, which she felt no longer reflected the realities of contemporary architecture.

“Traditional plantation shutters had become visually heavy and restrictive within contemporary architecture,” Amanda says. “As homes and hospitality spaces evolved to embrace expansive glazing, natural light, and uninterrupted views, conventional shutters still felt designed around enclosure rather than openness.”

She wanted to create a system that could deliver privacy, climate control, and sophistication while visually disappearing when not in use.

“To me, luxury design is about freedom, movement, light, and emotional connection to a space,” she says. “The future of shutters needed to feel intelligent, architectural, and almost invisible within the environment.”

Rather than designing simply another product, Amanda envisioned OMNI as an architectural feature capable of redefining how interiors interact with light and landscape.

“My creative vision was to create movement within static architecture,” she explains. “I wanted the shutter to almost disappear when desired, transforming spaces instantly from private and intimate to completely open and connected to the environment.”

Inspired by the adaptability often seen in luxury hospitality design, the system was developed to integrate discreetly into sophisticated interiors through intelligent detailing and motorized movement that preserves visual harmony.

At the center of Amanda’s design philosophy is a phrase that reflects her overall approach: “more view, less shutter.”

“I have always believed the most successful interiors are the ones that create a connection to their surroundings rather than compete with them,” she says. “Architecture should frame views beautifully, not obstruct them.”

Today, Amanda continues working on upcoming retail and hospitality developments across the United States, including future Joe Bananas retail expansions and major hotel projects planned through 2027 and beyond.

As luxury design increasingly moves toward seamless integration, flexibility, and experiential living, Amanda Mifsud’s work reflects a broader shift happening across architecture and hospitality, one where the most sophisticated design solutions are often the ones that feel almost invisible.