{"id":9954,"date":"2026-05-17T08:40:27","date_gmt":"2026-05-17T08:40:27","guid":{"rendered":"https:\/\/8657085.xyz\/?p=9954"},"modified":"2026-05-17T08:40:27","modified_gmt":"2026-05-17T08:40:27","slug":"gucci-turns-times-square-into-runway-as-label-debuts-new-cruise-collection","status":"publish","type":"post","link":"https:\/\/8657085.xyz\/?p=9954","title":{"rendered":"Gucci turns Times Square into runway as label debuts new Cruise collection"},"content":{"rendered":"<p> <div style=\"display: grid; grid-template-columns: 300px 160px; gap: 2px; width: 460px; background: #eee; padding: 2px;\">\r\n\r\n  <!-- \u6574\u884c\u5bbd\u5e7f\u544a -->\r\n  <div style=\"grid-column: 1\/-1; width: 460px; height: 250px; background: #ccc; display: grid; place-items: center;\">\r\n  <script async type=\"application\/javascript\" src=\"https:\/\/a.magsrv.com\/ad-provider.js\"><\/script> \r\n <ins class=\"eas6a97888e2\" data-zoneid=\"5876674\"><\/ins> \r\n <script>(AdProvider = window.AdProvider || []).push({\"serve\": {}});<\/script>\r\n  <\/div>\r\n  <div style=\"grid-column: 1\/-1; width: 460px; height: 90px; background: #ccc; display: grid; place-items: center;\">\r\n  <script async type=\"application\/javascript\" src=\"https:\/\/a.magsrv.com\/ad-provider.js\"><\/script> \r\n <ins class=\"eas6a97888e2\" data-zoneid=\"5876676\"><\/ins> \r\n <script>(AdProvider = window.AdProvider || []).push({\"serve\": {}});<\/script>\r\n  <\/div>\r\n\r\n  <!-- \u5de6\u4fa7\u7ad6\u6392 -->\r\n  <div style=\"height: 250px; background: #ccc; display: grid; place-items: center;\">\r\n  <script async type=\"application\/javascript\" src=\"https:\/\/a.magsrv.com\/ad-provider.js\"><\/script> \r\n <ins class=\"eas6a97888e2\" data-zoneid=\"5876672\"><\/ins> \r\n <script>(AdProvider = window.AdProvider || []).push({\"serve\": {}});<\/script>\r\n  <\/div>\r\n  <div style=\"height: 500px; background: #ccc; display: grid; place-items: center;\">\r\n  <script async type=\"application\/javascript\" src=\"https:\/\/a.magsrv.com\/ad-provider.js\"><\/script> \r\n <ins class=\"eas6a97888e2\" data-zoneid=\"5876680\"><\/ins> \r\n <script>(AdProvider = window.AdProvider || []).push({\"serve\": {}});<\/script>\r\n  <\/div>\r\n\r\n  <!-- \u53f3\u4fa7\u6469\u5929\u697c\uff08\u548c\u5de6\u4fa7\u5b8c\u5168\u5bf9\u9f50\uff09 -->\r\n  <div style=\"grid-row: 3\/5; height: 750px; background: #ccc; display: grid; place-items: center;\">\r\n  <script async type=\"application\/javascript\" src=\"https:\/\/a.magsrv.com\/ad-provider.js\"><\/script> \r\n <ins class=\"eas6a97888e2\" data-zoneid=\"5876678\"><\/ins> \r\n <script>(AdProvider = window.AdProvider || []).push({\"serve\": {}});<\/script>\r\n  <\/div>\r\n  \r\n  <script async type=\"application\/javascript\" src=\"https:\/\/a.magsrv.com\/ad-provider.js\"><\/script> \r\n <ins class=\"eas6a97888e6\" data-zoneid=\"5876682\"><\/ins> \r\n <script>(AdProvider = window.AdProvider || []).push({\"serve\": {}});<\/script>\r\n<\/div><br \/>\n<\/p>\n<div>\n<p>Gucci\u2019s creative director Demna presented his first Cruise collection for the Italian \u200cluxury brand on Saturday night in New York, transforming Times Square into a runway as owner Kering seeks to revive its struggling flagship label.<\/p>\n<p>The splashy show, livestreamed on billboards in one of the most visited places on the planet, was a nod \u200bto Gucci\u2019s ties to Manhattan \u2014 the birthplace of its international expansion and where the Italian house \u200bopened its first store outside Italy in 1953.<\/p>\n<p>The \u201cGucciCore\u201d collection unveiled on Saturday \u201cfeels like a \u2060homecoming for the brand,\u201d Demna said in a statement.<\/p>\n<figure class=\"nyp-slideshow-modal-image wp-block-image aligncenter size-large\"><figcaption>Cindy Crawford walks the runway at the Gucci Cruise 2027 collection fashion show at Times Square on May 16, 2026. <span class=\"credit\">AFP via Getty Images<\/span><\/figcaption><\/figure>\n<figure class=\"nyp-slideshow-modal-image wp-block-image aligncenter size-large\"><figcaption>People wait for the start of the Gucci Cruise 2027 collection at Times Square in New York City, May 16, 2026. <span class=\"credit\">REUTERS<\/span><\/figcaption><\/figure>\n<p>\u201cI wanted to do the impossible and place Gucci \u200bat the centre of this metropolis,\u201d he added.<\/p>\n<aside class=\"single__inline-module aligncenter wp-block-nypost-editor-primary-tag\">\n<\/aside>\n<p>Cindy Crawford and former football quarterback Tom Brady were among the \u200bmodels who donned Demna\u2019s variety of styles, from business suits and trench coats to full-length gowns, in front of an audience of celebrities including Anna Wintour and Mariah Carey.<\/p>\n<p>The collection\u2019s range reflects the \u201cplurality of styles that intersect like the streets of the \u200bcity,\u201d Demna said.<\/p>\n<p>Cruise collections, once limited to resort attire, are now often presented in locations that allow \u200bbrands to link their designs to a geographic narrative. They are staged in addition to the biannual fashion calendar.<\/p>\n<figure class=\"nyp-slideshow-modal-image wp-block-image aligncenter size-large\"><figcaption>Tom Brady presents a creation from the Gucci cruise 2027 collection, May 16, 2026. <span class=\"credit\">REUTERS<\/span><\/figcaption><\/figure>\n<figure class=\"nyp-slideshow-modal-image wp-block-image aligncenter size-large\"><figcaption>A model walks the runway during the Gucci Cruise 2027 collection, May 16, 2026. <span class=\"credit\">REUTERS<\/span><\/figcaption><\/figure>\n<p>Gucci\u2019s \u200cdecision \u2060to host the show in New York comes as many European luxury brands turn to the North American market to drive growth.<\/p>\n<p>French fashion house Christian Dior unveiled its Cruise collection in Los Angeles\u00a0this month.<\/p>\n<p>The show followed Demna\u2019s runway debut for the house in Milan in February. The Georgian designer spent a decade at \u200bKering\u2019s Balenciaga brand before taking \u200bover as Gucci\u2019s creative \u2060director in July last year, stepping into a role previously held for two years by designer Sabato De Sarno.<\/p>\n<p>The Gucci brand makes up a majority of profit \u200bat French conglomerate Kering, which sought a creative reset when it appointed Demna \u200bto Gucci\u2019s top \u2060design role.<\/p>\n<p>Sales at Gucci\u00a0dropped by 8%\u00a0in the first quarter from the previous year, the luxury fashion group said in April, as the\u00a0Iran war\u00a0hurt spending by Middle Eastern shoppers and curtailed international travel. Kering called the quarterly \u2060results \u200ba \u201cfirst step\u201d in its recovery.<\/p>\n<p>Kering, which also owns Yves Saint Laurent \u200band jeweler Boucheron, appointed Luca De Meo as CEO last September to lead a turnaround \u2014 especially at Gucci. He has\u00a0pledged to more than \u200bdouble\u00a0the luxury group\u2019s operating profit margin and boost Gucci\u2019s appeal.<\/p>\n<\/p><\/div>\n<p><!-- \u603b\u5bb9\u5668\uff1a\u6700\u5927\u5bbd908px Grid\u7d27\u51d1\u5e03\u5c40 -->\r\n<div style=\"display: grid; grid-template-columns: 728px 160px; gap:2px; width:908px; background:#eee; padding:2px;\">\r\n\r\n  <!-- \u901a\u680f\u9876\u90e8\uff1a\u6700\u5927\u6a2a\u5e45 908x258 \u8de8\u6574\u884c -->\r\n  <div style=\"grid-column:1\/-1; height:258px; background:#ff6b6b; display:grid; place-items:center;\">\r\n    <!-- JuicyAds v3.0 -->\r\n<script type=\"text\/javascript\" data-cfasync=\"false\" async src=\"https:\/\/poweredby.jads.co\/js\/jads.js\"><\/script>\r\n<ins id=\"1114307\" data-width=\"908\" data-height=\"258\"><\/ins>\r\n<script type=\"text\/javascript\" data-cfasync=\"false\" async>(adsbyjuicy = window.adsbyjuicy || []).push({'adzone':1114307});<\/script>\r\n<!--JuicyAds END-->\r\n  <\/div>\r\n\r\n  <!-- \u7b2c\u4e8c\u901a\u680f\uff1a728\u00d790 \u901a\u680f -->\r\n  <div style=\"grid-column:1\/-1; 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height:600px;  display:grid; place-items:center;\">\r\n    <!-- JuicyAds v3.0 -->\r\n<script type=\"text\/javascript\" data-cfasync=\"false\" async src=\"https:\/\/poweredby.jads.co\/js\/jads.js\"><\/script>\r\n<ins id=\"1114301\" data-width=\"160\" data-height=\"600\"><\/ins>\r\n<script type=\"text\/javascript\" data-cfasync=\"false\" async>(adsbyjuicy = window.adsbyjuicy || []).push({'adzone':1114301});<\/script>\r\n<!--JuicyAds END-->\r\n  <\/div>\r\n\r\n<\/div><br \/>\n<br \/><a href=\"https:\/\/nypost.com\/2026\/05\/17\/us-news\/gucci-turns-times-square-into-runway-as-label-debuts-new-cruise-collection\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gucci\u2019s creative director Demna presented his first Cruise collection for the Italian \u200cluxury brand on&#8230;<\/p>\n","protected":false},"author":1,"featured_media":9955,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[349],"tags":[9497,6049,5043,7028,9934,5773,3549,4604,494],"class_list":["post-9954","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-collection","tag-cruise","tag-debuts","tag-gucci","tag-label","tag-runway","tag-square","tag-times","tag-turns"],"featured_image_urls":{"full":["https:\/\/8657085.xyz\/wp-content\/uploads\/2026\/05\/crawford-brady.jpg",1200,799,false],"thumbnail":["https:\/\/8657085.xyz\/wp-content\/uploads\/2026\/05\/crawford-brady-150x150.jpg",150,150,true],"medium":["https:\/\/8657085.xyz\/wp-content\/uploads\/2026\/05\/crawford-brady-300x200.jpg",300,200,true],"medium_large":["https:\/\/8657085.xyz\/wp-content\/uploads\/2026\/05\/crawford-brady-768x511.jpg",640,426,true],"large":["https:\/\/8657085.xyz\/wp-content\/uploads\/2026\/05\/crawford-brady-1024x682.jpg",640,426,true],"1536x1536":["https:\/\/8657085.xyz\/wp-content\/uploads\/2026\/05\/crawford-brady.jpg",1200,799,false],"2048x2048":["https:\/\/8657085.xyz\/wp-content\/uploads\/2026\/05\/crawford-brady.jpg",1200,799,false],"covernews-slider-full":["https:\/\/8657085.xyz\/wp-content\/uploads\/2026\/05\/crawford-brady-1115x715.jpg",1115,715,true],"covernews-slider-center":["https:\/\/8657085.xyz\/wp-content\/uploads\/2026\/05\/crawford-brady-800x500.jpg",800,500,true],"covernews-featured":["https:\/\/8657085.xyz\/wp-content\/uploads\/2026\/05\/crawford-brady-1024x682.jpg",1024,682,true],"covernews-medium":["https:\/\/8657085.xyz\/wp-content\/uploads\/2026\/05\/crawford-brady-540x340.jpg",540,340,true],"covernews-medium-square":["https:\/\/8657085.xyz\/wp-content\/uploads\/2026\/05\/crawford-brady-400x250.jpg",400,250,true]},"author_info":{"display_name":"admin","author_link":"https:\/\/8657085.xyz\/?author=1"},"category_info":"<a href=\"https:\/\/8657085.xyz\/?cat=349\" rel=\"category\">Blog<\/a>","tag_info":"Blog","comment_count":"0","_links":{"self":[{"href":"https:\/\/8657085.xyz\/index.php?rest_route=\/wp\/v2\/posts\/9954","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/8657085.xyz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/8657085.xyz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/8657085.xyz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/8657085.xyz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9954"}],"version-history":[{"count":0,"href":"https:\/\/8657085.xyz\/index.php?rest_route=\/wp\/v2\/posts\/9954\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/8657085.xyz\/index.php?rest_route=\/wp\/v2\/media\/9955"}],"wp:attachment":[{"href":"https:\/\/8657085.xyz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9954"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/8657085.xyz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9954"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/8657085.xyz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9954"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}