{"id":7805,"date":"2026-05-02T00:22:19","date_gmt":"2026-05-02T00:22:19","guid":{"rendered":"https:\/\/8657085.xyz\/?p=7805"},"modified":"2026-05-02T00:22:19","modified_gmt":"2026-05-02T00:22:19","slug":"starbucks-ceo-roasted-as-out-of-touch-over-defense-of-9-coffee-affordable-premium-experience","status":"publish","type":"post","link":"https:\/\/8657085.xyz\/?p=7805","title":{"rendered":"Starbucks CEO roasted as &#8216;out of touch&#8217; over defense of $9 coffee: &#8216;Affordable premium experience&#8217;"},"content":{"rendered":"<p> <div style=\"display: grid; grid-template-columns: 300px 160px; gap: 2px; width: 460px; background: #eee; padding: 2px;\">\r\n\r\n  <!-- \u6574\u884c\u5bbd\u5e7f\u544a -->\r\n  <div style=\"grid-column: 1\/-1; width: 460px; height: 250px; background: #ccc; display: grid; place-items: center;\">\r\n  <script async type=\"application\/javascript\" src=\"https:\/\/a.magsrv.com\/ad-provider.js\"><\/script> \r\n <ins class=\"eas6a97888e2\" data-zoneid=\"5876674\"><\/ins> \r\n <script>(AdProvider = window.AdProvider || []).push({\"serve\": {}});<\/script>\r\n  <\/div>\r\n  <div style=\"grid-column: 1\/-1; width: 460px; height: 90px; background: #ccc; display: grid; place-items: center;\">\r\n  <script async type=\"application\/javascript\" src=\"https:\/\/a.magsrv.com\/ad-provider.js\"><\/script> \r\n <ins class=\"eas6a97888e2\" data-zoneid=\"5876676\"><\/ins> \r\n <script>(AdProvider = window.AdProvider || []).push({\"serve\": {}});<\/script>\r\n  <\/div>\r\n\r\n  <!-- \u5de6\u4fa7\u7ad6\u6392 -->\r\n  <div style=\"height: 250px; background: #ccc; display: grid; place-items: center;\">\r\n  <script async type=\"application\/javascript\" src=\"https:\/\/a.magsrv.com\/ad-provider.js\"><\/script> \r\n <ins class=\"eas6a97888e2\" data-zoneid=\"5876672\"><\/ins> \r\n <script>(AdProvider = window.AdProvider || []).push({\"serve\": {}});<\/script>\r\n  <\/div>\r\n  <div style=\"height: 500px; background: #ccc; display: grid; place-items: center;\">\r\n  <script async type=\"application\/javascript\" src=\"https:\/\/a.magsrv.com\/ad-provider.js\"><\/script> \r\n <ins class=\"eas6a97888e2\" data-zoneid=\"5876680\"><\/ins> \r\n <script>(AdProvider = window.AdProvider || []).push({\"serve\": {}});<\/script>\r\n  <\/div>\r\n\r\n  <!-- \u53f3\u4fa7\u6469\u5929\u697c\uff08\u548c\u5de6\u4fa7\u5b8c\u5168\u5bf9\u9f50\uff09 -->\r\n  <div style=\"grid-row: 3\/5; height: 750px; background: #ccc; display: grid; place-items: center;\">\r\n  <script async type=\"application\/javascript\" src=\"https:\/\/a.magsrv.com\/ad-provider.js\"><\/script> \r\n <ins class=\"eas6a97888e2\" data-zoneid=\"5876678\"><\/ins> \r\n <script>(AdProvider = window.AdProvider || []).push({\"serve\": {}});<\/script>\r\n  <\/div>\r\n  \r\n  <script async type=\"application\/javascript\" src=\"https:\/\/a.magsrv.com\/ad-provider.js\"><\/script> \r\n <ins class=\"eas6a97888e6\" data-zoneid=\"5876682\"><\/ins> \r\n <script>(AdProvider = window.AdProvider || []).push({\"serve\": {}});<\/script>\r\n<\/div><br \/>\n<\/p>\n<div>\n<p>Brew-tally expensive. <\/p>\n<p>Starbucks CEO Brian Niccol is getting roasted for being \u201cout of touch\u201d after defending the company\u2019s $9 cup of coffee \u2013 insisting the steep price reflects a \u201cpremium experience\u201d offered to customers.<\/p>\n<p>The coffee giant\u2019s chief \u2013 who earlier this year was granted access to the company jet for personal travel \u2013 said that customers across all income levels are willing and happy to shell out big money for a chance to interact with baristas or score a \u201cgreat seat\u201d inside the chain.<\/p>\n<p>\u201cWhat we\u2019re seeing is people, you know, they want to have a special experience, and regardless of what your income level is, in some cases, a $9 experience does feel like you\u2019re splurging,\u201d Niccol told The Wall Street Journal\u2019s \u201cWhat\u2019s News AM\u201d podcast.<\/p>\n<figure class=\"nyp-slideshow-modal-image wp-block-image aligncenter size-large\"><figcaption>Starbucks CEO Brian Niccol is getting roasted for being \u201cout of touch\u201d after defending the company $9 cup of coffee \u2013 insisting the steep price reflects a \u201cpremium experience\u201d offered to customers. <span class=\"credit\">WSJ\/Instagram<\/span><\/figcaption><\/figure>\n<p>\u201cAnd then, what that means is we have to make it worthwhile, right? And then in other cases, people believe, \u2018Well this is a really affordable premium experience.\u2019 Because they\u2019re saying like, \u2018Well it\u2019s less than $10 and I get a really premium experience,&#8217;\u201d he continued.<\/p>\n<aside class=\"single__inline-module aligncenter wp-block-nypost-editor-primary-tag\">\n<\/aside>\n<figure class=\"nyp-slideshow-modal-image wp-block-image aligncenter size-large\"><figcaption>The coffee giant\u2019s chief said customers across all income levels are willing to shell out big money for a chance to interact with baristas or score a \u201cgreat seat\u201d inside the chain. <span class=\"credit\">AP<\/span><\/figcaption><\/figure>\n<p>\u201cSo, regardless of where you\u2019re stationed in those income cohorts, we want to make that experience worth your while. And what we know is what\u2019s definitely something that drives that value is to be able to have a great seat, having a great moment of connection with a barista.\u201d<\/p>\n<p>When podcast host Luke Vargas pressed on whether a \u201cK-shaped\u201d economy \u2013 where the wealthy recover while everyone else struggles post-pandemic \u2013 was hitting Starbucks\u2018 bottom line, Niccol said it wasn\u2019t impacting the company\u2019s business or revenue.<\/p>\n<p>He even bragged how the coffee chain is \u201cdoing really well\u201d with younger generations. <\/p>\n<figure class=\"nyp-slideshow-modal-image wp-block-image aligncenter size-large\"><figcaption>He even bragged how the coffee chain is \u201cdoing really well\u201d with Gen Z and millennials. <span class=\"credit\">REUTERS<\/span><\/figcaption><\/figure>\n<p>\u201cWe\u2019re doing really well with Gen Z and millennials, and then really had strong performances across all income cohorts,\u201d Niccol said, adding customers have described Starbucks visits as a form of escapism.<\/p>\n<p>\u201cIt can start with as little as $3 for a traditional cup of coffee. And then obviously you can build your way into all sorts of customized drinks that people love that move that ticket up\u2026. The way we\u2019re going to play the value game is you\u2019re going to feel like it was worth it.\u201d<\/p>\n<p>He insisted customers value the experience over discounts or flashy one-off promotions.<\/p>\n<figure class=\"nyp-slideshow-modal-image wp-block-image aligncenter size-large\"><figcaption>Niccol insisted customers value the experience over discounts or flashy one-off promotions. <span class=\"credit\">Christopher Sadowski<\/span><\/figcaption><\/figure>\n<p>Critics ripped into Niccol\u2019s \u201ccorporate slop jargon\u201d after a snippet of his interview was posted on the WSJ\u2019s Instagram page Wednesday.<\/p>\n<p>\u201cThis is a guy who remote works from Orange county and then takes a private jet to work in Seattle. He\u2019s out of touch,\u201d one digital naysayer fumed.<\/p>\n<p>Another said: \u201c\u2018A great moment of connection with your barista.\u2019 Bro just poor the damn coffee.\u201d<\/p>\n<figure class=\"nyp-slideshow-modal-image wp-block-image aligncenter size-large\"><figcaption>Critics ripped into Niccol\u2019s \u201ccorporate slop jargon\u201d after a snippet of his interview was posted on the WSJ\u2019s Instagram page Wednesday. <span class=\"credit\">Christopher Sadowski<\/span><\/figcaption><\/figure>\n<p>\u201cWhen was the last time Starbucks felt like a premium experience,\u201d one person raged, as another queried, \u201cStarbucks is a premium experience?\u201d<\/p>\n<p>Others called on customers to \u201cboycott\u201d Starbucks and visit their \u201clocal coffee shops.\u201d<\/p>\n<p>\u201cSo\u2026.. bad coffee. bad pricing. great experience justifies an over-specialty price? Shop local bro.\u201d<\/p>\n<\/p><\/div>\n<p><script async defer src=\"https:\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><br \/>\n<br \/><!-- \u603b\u5bb9\u5668\uff1a\u6700\u5927\u5bbd908px Grid\u7d27\u51d1\u5e03\u5c40 -->\r\n<div style=\"display: grid; grid-template-columns: 728px 160px; gap:2px; width:908px; background:#eee; padding:2px;\">\r\n\r\n  <!-- \u901a\u680f\u9876\u90e8\uff1a\u6700\u5927\u6a2a\u5e45 908x258 \u8de8\u6574\u884c -->\r\n  <div style=\"grid-column:1\/-1; height:258px; background:#ff6b6b; display:grid; place-items:center;\">\r\n    <!-- JuicyAds v3.0 -->\r\n<script type=\"text\/javascript\" data-cfasync=\"false\" async src=\"https:\/\/poweredby.jads.co\/js\/jads.js\"><\/script>\r\n<ins id=\"1114307\" data-width=\"908\" data-height=\"258\"><\/ins>\r\n<script type=\"text\/javascript\" data-cfasync=\"false\" async>(adsbyjuicy = window.adsbyjuicy || []).push({'adzone':1114307});<\/script>\r\n<!--JuicyAds END-->\r\n  <\/div>\r\n\r\n  <!-- \u7b2c\u4e8c\u901a\u680f\uff1a728\u00d790 \u901a\u680f -->\r\n  <div style=\"grid-column:1\/-1; 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height:600px;  display:grid; place-items:center;\">\r\n    <!-- JuicyAds v3.0 -->\r\n<script type=\"text\/javascript\" data-cfasync=\"false\" async src=\"https:\/\/poweredby.jads.co\/js\/jads.js\"><\/script>\r\n<ins id=\"1114301\" data-width=\"160\" data-height=\"600\"><\/ins>\r\n<script type=\"text\/javascript\" data-cfasync=\"false\" async>(adsbyjuicy = window.adsbyjuicy || []).push({'adzone':1114301});<\/script>\r\n<!--JuicyAds END-->\r\n  <\/div>\r\n\r\n<\/div><br \/>\n<br \/><a href=\"https:\/\/nypost.com\/2026\/05\/01\/us-news\/starbucks-ceo-roasted-as-out-of-touch-over-defense-of-9-coffee-affordable-premium-experience\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brew-tally expensive. Starbucks CEO Brian Niccol is getting roasted for being \u201cout of touch\u201d after&#8230;<\/p>\n","protected":false},"author":1,"featured_media":7806,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[349],"tags":[464,2802,3392,6458,116,2623,2043,8458,7385],"class_list":["post-7805","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-affordable","tag-ceo","tag-coffee","tag-defense","tag-experience","tag-premium","tag-roasted","tag-starbucks","tag-touch"],"featured_image_urls":{"full":["https:\/\/8657085.xyz\/wp-content\/uploads\/2026\/05\/126808793.jpg",1200,799,false],"thumbnail":["https:\/\/8657085.xyz\/wp-content\/uploads\/2026\/05\/126808793-150x150.jpg",150,150,true],"medium":["https:\/\/8657085.xyz\/wp-content\/uploads\/2026\/05\/126808793-300x200.jpg",300,200,true],"medium_large":["https:\/\/8657085.xyz\/wp-content\/uploads\/2026\/05\/126808793-768x511.jpg",640,426,true],"large":["https:\/\/8657085.xyz\/wp-content\/uploads\/2026\/05\/126808793-1024x682.jpg",640,426,true],"1536x1536":["https:\/\/8657085.xyz\/wp-content\/uploads\/2026\/05\/126808793.jpg",1200,799,false],"2048x2048":["https:\/\/8657085.xyz\/wp-content\/uploads\/2026\/05\/126808793.jpg",1200,799,false],"covernews-slider-full":["https:\/\/8657085.xyz\/wp-content\/uploads\/2026\/05\/126808793-1115x715.jpg",1115,715,true],"covernews-slider-center":["https:\/\/8657085.xyz\/wp-content\/uploads\/2026\/05\/126808793-800x500.jpg",800,500,true],"covernews-featured":["https:\/\/8657085.xyz\/wp-content\/uploads\/2026\/05\/126808793-1024x682.jpg",1024,682,true],"covernews-medium":["https:\/\/8657085.xyz\/wp-content\/uploads\/2026\/05\/126808793-540x340.jpg",540,340,true],"covernews-medium-square":["https:\/\/8657085.xyz\/wp-content\/uploads\/2026\/05\/126808793-400x250.jpg",400,250,true]},"author_info":{"display_name":"admin","author_link":"https:\/\/8657085.xyz\/?author=1"},"category_info":"<a href=\"https:\/\/8657085.xyz\/?cat=349\" rel=\"category\">Blog<\/a>","tag_info":"Blog","comment_count":"0","_links":{"self":[{"href":"https:\/\/8657085.xyz\/index.php?rest_route=\/wp\/v2\/posts\/7805","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/8657085.xyz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/8657085.xyz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/8657085.xyz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/8657085.xyz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7805"}],"version-history":[{"count":0,"href":"https:\/\/8657085.xyz\/index.php?rest_route=\/wp\/v2\/posts\/7805\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/8657085.xyz\/index.php?rest_route=\/wp\/v2\/media\/7806"}],"wp:attachment":[{"href":"https:\/\/8657085.xyz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7805"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/8657085.xyz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7805"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/8657085.xyz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7805"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}