{"id":19825,"date":"2026-08-09T06:09:59","date_gmt":"2026-08-09T06:09:59","guid":{"rendered":"https:\/\/8657085.xyz\/?p=19825"},"modified":"2026-08-09T06:09:59","modified_gmt":"2026-08-09T06:09:59","slug":"zxmoto-leads-chinas-charge-to-dominate-the-global-motorbike-market","status":"publish","type":"post","link":"https:\/\/8657085.xyz\/?p=19825","title":{"rendered":"ZXMoto leads China&#8217;s charge to dominate the global motorbike market"},"content":{"rendered":"<p> <div style=\"display: grid; grid-template-columns: 300px 160px; gap: 2px; width: 460px; background: #eee; padding: 2px;\">\r\n\r\n  <!-- \u6574\u884c\u5bbd\u5e7f\u544a -->\r\n  <div style=\"grid-column: 1\/-1; width: 460px; height: 250px; background: #ccc; display: grid; place-items: center;\">\r\n  <script async type=\"application\/javascript\" src=\"https:\/\/a.magsrv.com\/ad-provider.js\"><\/script> \r\n <ins class=\"eas6a97888e2\" data-zoneid=\"5876674\"><\/ins> \r\n <script>(AdProvider = window.AdProvider || 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style=\"padding-right:0;padding-left:0\">\n<p>Zhang Xue wept with joy and furiously waved a Chinese flag as he watched his company\u2019s superbike scream across the finish line four seconds ahead of competitors in only its third world championship race.<\/p>\n<p>That victory at the Supersport World Championship in March saw orders for ZXMoto\u2019s two-wheelers skyrocket and provided a boost for the firm as it battles for an edge in the highly competitive Chinese motorbike market.<\/p>\n<p>The company was founded just two years ago but already rivals leading manufacturers such as Europe\u2019s Ducati and Japanese giants Yamaha and Honda with a bike retailing for a fraction of their prices.<\/p>\n<p>\u201cYou have this dream you\u2019ve been thinking about for many years, and when it finally comes true\u2026 I was so happy,\u201d Zhang, 39, told AFP at his company\u2019s headquarters in Chongqing.<\/p>\n<p>ZXMoto has doubled its workforce since March and its factory runs 24-hours a day to meet demand, but customers still wait months for orders.\u00a0<\/p>\n<p>\u201cChinese brands are very clear about where our future lies,\u201d said Zhang, a former mechanic who claims he can assemble an engine with his eyes closed.<\/p>\n<p>\u201cIt has to be global.\u201d<\/p>\n<p>The firm\u2019s flagship 133-horsepower 820RR motorbike \u2014 which accelerates from zero to 100 kilometres and hour in 2.8 seconds \u2014 sells for around 43,000 yuan ($6,370) in China, at least 30 percent cheaper than foreign rivals.<\/p>\n<p>\u201cCompared to imported ones like Kawasaki, it\u2019s very good value,\u201d said 28-year-old rider Yang, who owns an 820RR.<\/p>\n<p>\u201cFirst off, we support domestic production, and second, if the product is truly good, we\u2019ll choose it.\u201d<\/p>\n<p>Sales have soared from 25,000 bikes in 2025 to a projected 100,000 this year, with plans to double that figure by 2027 -\u2013 a target on par with BMW\u2019s scope.<\/p>\n<p>However, it faces a shrinking domestic market, vicious competition and squeezed profits.<\/p>\n<p>\u2013 Fan loyalty \u2013<\/p>\n<p>\u201cTwenty years ago, as long as you produced a motorcycle, even if it didn\u2019t start, people would line up to give you money,\u201d Zhang said.<\/p>\n<p>\u201cNow\u2026 If you don\u2019t get serious, you will be eliminated by the market.\u201d<\/p>\n<p>China\u2019s motorbike sales fell 3.4 percent in 2025, and slid again this year as consumers increasingly favour cars or less regulated electric bikes.<\/p>\n<p>In China, Zhang can rely on loyal fans who see him as a symbol of the country\u2019s manufacturing prowess, drawn by his rags-to-riches background.<\/p>\n<p>\u201cZhang Xue has brought glory to China, so I want to support him,\u201d said Hu Zhaomeng, picking up his gleaming red 500 model from a Chongqing dealership.<\/p>\n<p>But weakening domestic sales are pushing manufacturers like Zhang to seek fatter margins abroad, where consumers have more purchasing power.<\/p>\n<p>Half of the 22 million motorcycles produced in China last year were exported, and nearly all brands are looking overseas.<\/p>\n<p>Zhang hopes to export 40,000 bikes to Europe in 2027, while rival manufacturer Shineray sells 90 percent of its low-end models to South America, Southeast Asia, and Africa.<\/p>\n<p>\u201cThe domestic market situation is very \u2018juan\u2019,\u201d said Shineray\u2019s overseas marketing head Nie Jianwei, using a Chinese buzzword for extreme competition.<\/p>\n<p>\u201cWe are constantly reducing the price of our products to make them more competitive.\u201d<\/p>\n<p>In Chongqing, more than 50 manufacturers and hundreds of component suppliers are able to leverage the booming industry of China\u2019s \u201cmotorbike capital\u201d.<\/p>\n<p>\u201cCompanies like ZXMoto are emerging from one of the world\u2019s most competitive industrial ecosystems, where rapid iteration, integrated supply chains, and relentless competition yield world-class products rapidly,\u201d said Bill Russo, an expert in China\u2019s automotive industry.<\/p>\n<p>\u2013 Prestige and heritage \u2013<\/p>\n<p>Zhang told AFP the city\u2019s cheaper production costs offer Chinese brands \u201ca greater advantage\u201d over Japanese or European rivals.<\/p>\n<p>\u201cThey have reached a (technological) ceiling, so they can only wait for me there\u2026 the speed of their progress is limited.\u201d<\/p>\n<p>For Russo, \u201cthe motorcycle industry today reminds me of where China\u2019s passenger car industry stood roughly a decade ago\u201d.<\/p>\n<p>Chinese auto giants like BYD and Geely eventually out-competed established foreign rivals on price and are increasingly at the industry\u2019s technological forefront.<\/p>\n<p>However, two-wheelers may prove a more resilient market to break into.<\/p>\n<p>\u201cMotorcycles remain more emotionally driven purchases than cars. Heritage, racing history and brand prestige still matter much more, giving established Japanese and European manufacturers a stronger defensive position,\u201d Russo said.<\/p>\n<p>\u201cThe gap is closing, but it won\u2019t close overnight.\u201d<\/p>\n<p>Still, momentum is building, and ZXMoto expects to sell most of its production overseas within five years.<\/p>\n<p>Russo expects Chinese brands to establish a larger global footprint through local investments and partnerships rather than exports alone.<\/p>\n<p>With an 800-million-yuan factory opening in late 2027, ZXMoto is on track to become one of the world\u2019s top 10 motorcycle brands by 2034.<\/p>\n<p>\u201cWhen Japanese products first entered Europe, there was the same reaction, there were many questions,\u201d Zhang said, over the roar of engines being tested.<\/p>\n<p>\u201cBut as long as the products are good, one day people will accept and enjoy them.\u201d<\/p>\n<\/div>\n<p><!-- \u603b\u5bb9\u5668\uff1a\u6700\u5927\u5bbd908px Grid\u7d27\u51d1\u5e03\u5c40 -->\r\n<div style=\"display: grid; 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background:#ff9ecd; display:grid; place-items:center;\">\r\n\t<!-- JuicyAds v3.0 -->\r\n<script type=\"text\/javascript\" data-cfasync=\"false\" async src=\"https:\/\/poweredby.jads.co\/js\/jads.js\"><\/script>\r\n<ins id=\"1114305\" data-width=\"250\" data-height=\"250\"><\/ins>\r\n<script type=\"text\/javascript\" data-cfasync=\"false\" async>(adsbyjuicy = window.adsbyjuicy || []).push({'adzone':1114305});<\/script>\r\n<!--JuicyAds END-->\r\n\t<\/div>\r\n    <div style=\"height:139px; background:#c792ea; display:grid; place-items:center;\">\r\n\t<!-- JuicyAds v3.0 -->\r\n<script type=\"text\/javascript\" data-cfasync=\"false\" async src=\"https:\/\/poweredby.jads.co\/js\/jads.js\"><\/script>\r\n<ins id=\"1114302\" data-width=\"133\" data-height=\"139\"><\/ins>\r\n<script type=\"text\/javascript\" data-cfasync=\"false\" async>(adsbyjuicy = window.adsbyjuicy || []).push({'adzone':1114302});<\/script>\r\n<!--JuicyAds END-->\r\n\t<\/div>\r\n    <div style=\"height:125px; background:#91e7ac; display:grid; place-items:center;\">\r\n\t\r\n<!-- JuicyAds v3.0 -->\r\n<script type=\"text\/javascript\" data-cfasync=\"false\" async src=\"https:\/\/poweredby.jads.co\/js\/jads.js\"><\/script>\r\n<ins id=\"1114303\" data-width=\"125\" data-height=\"125\"><\/ins>\r\n<script type=\"text\/javascript\" data-cfasync=\"false\" async>(adsbyjuicy = window.adsbyjuicy || []).push({'adzone':1114303});<\/script>\r\n<!--JuicyAds END-->\r\n\t<\/div>\r\n  <\/div>\r\n\r\n  <!-- \u53f3\u4fa7\u7ad6\u680f\uff1a160\u00d7600 \u6574\u5217\u9ad8\u5e7f\u544a -->\r\n  <div style=\"grid-row:3\/8; height:600px;  display:grid; place-items:center;\">\r\n    <!-- JuicyAds v3.0 -->\r\n<script type=\"text\/javascript\" data-cfasync=\"false\" async src=\"https:\/\/poweredby.jads.co\/js\/jads.js\"><\/script>\r\n<ins id=\"1114301\" data-width=\"160\" data-height=\"600\"><\/ins>\r\n<script type=\"text\/javascript\" data-cfasync=\"false\" async>(adsbyjuicy = window.adsbyjuicy || []).push({'adzone':1114301});<\/script>\r\n<!--JuicyAds END-->\r\n  <\/div>\r\n\r\n<\/div><br \/>\n<br \/> ZXMoto leads China&#8217;s charge to dominate the global motorbike market<br \/>\n<br \/>#ZXMoto #leads #Chinas #charge #dominate #global #motorbike #market<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zhang Xue wept with joy and furiously waved a Chinese flag as he watched his&#8230;<\/p>\n","protected":false},"author":1,"featured_media":19826,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[374,4555,14509,155,4595,90,11352,15156],"class_list":["post-19825","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stories","tag-charge","tag-chinas","tag-dominate","tag-global","tag-leads","tag-market","tag-motorbike","tag-zxmoto"],"featured_image_urls":{"full":["https:\/\/8657085.xyz\/wp-content\/uploads\/2026\/08\/79d03fde78f0836ea760ef68330c2fcacc33e67e.jpg",768,512,false],"thumbnail":["https:\/\/8657085.xyz\/wp-content\/uploads\/2026\/08\/79d03fde78f0836ea760ef68330c2fcacc33e67e-150x150.jpg",150,150,true],"medium":["https:\/\/8657085.xyz\/wp-content\/uploads\/2026\/08\/79d03fde78f0836ea760ef68330c2fcacc33e67e-300x200.jpg",300,200,true],"medium_large":["https:\/\/8657085.xyz\/wp-content\/uploads\/2026\/08\/79d03fde78f0836ea760ef68330c2fcacc33e67e.jpg",640,427,false],"large":["https:\/\/8657085.xyz\/wp-content\/uploads\/2026\/08\/79d03fde78f0836ea760ef68330c2fcacc33e67e.jpg",640,427,false],"1536x1536":["https:\/\/8657085.xyz\/wp-content\/uploads\/2026\/08\/79d03fde78f0836ea760ef68330c2fcacc33e67e.jpg",768,512,false],"2048x2048":["https:\/\/8657085.xyz\/wp-content\/uploads\/2026\/08\/79d03fde78f0836ea760ef68330c2fcacc33e67e.jpg",768,512,false],"covernews-slider-full":["https:\/\/8657085.xyz\/wp-content\/uploads\/2026\/08\/79d03fde78f0836ea760ef68330c2fcacc33e67e.jpg",768,512,false],"covernews-slider-center":["https:\/\/8657085.xyz\/wp-content\/uploads\/2026\/08\/79d03fde78f0836ea760ef68330c2fcacc33e67e-768x500.jpg",768,500,true],"covernews-featured":["https:\/\/8657085.xyz\/wp-content\/uploads\/2026\/08\/79d03fde78f0836ea760ef68330c2fcacc33e67e.jpg",768,512,false],"covernews-medium":["https:\/\/8657085.xyz\/wp-content\/uploads\/2026\/08\/79d03fde78f0836ea760ef68330c2fcacc33e67e-540x340.jpg",540,340,true],"covernews-medium-square":["https:\/\/8657085.xyz\/wp-content\/uploads\/2026\/08\/79d03fde78f0836ea760ef68330c2fcacc33e67e-400x250.jpg",400,250,true]},"author_info":{"display_name":"admin","author_link":"https:\/\/8657085.xyz\/?author=1"},"category_info":"<a href=\"https:\/\/8657085.xyz\/?cat=7\" rel=\"category\">Stories<\/a>","tag_info":"Stories","comment_count":"0","_links":{"self":[{"href":"https:\/\/8657085.xyz\/index.php?rest_route=\/wp\/v2\/posts\/19825","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/8657085.xyz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/8657085.xyz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/8657085.xyz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/8657085.xyz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=19825"}],"version-history":[{"count":0,"href":"https:\/\/8657085.xyz\/index.php?rest_route=\/wp\/v2\/posts\/19825\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/8657085.xyz\/index.php?rest_route=\/wp\/v2\/media\/19826"}],"wp:attachment":[{"href":"https:\/\/8657085.xyz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=19825"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/8657085.xyz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=19825"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/8657085.xyz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=19825"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}