{"id":18157,"date":"2026-07-22T05:19:04","date_gmt":"2026-07-22T05:19:04","guid":{"rendered":"https:\/\/8657085.xyz\/?p=18157"},"modified":"2026-07-22T05:19:04","modified_gmt":"2026-07-22T05:19:04","slug":"a-once-wary-hollywood-slowly-warms-to-ai","status":"publish","type":"post","link":"https:\/\/8657085.xyz\/?p=18157","title":{"rendered":"A once wary Hollywood slowly warms to AI"},"content":{"rendered":"<p> <div style=\"display: grid; grid-template-columns: 300px 160px; gap: 2px; width: 460px; background: #eee; padding: 2px;\">\r\n\r\n  <!-- \u6574\u884c\u5bbd\u5e7f\u544a -->\r\n  <div style=\"grid-column: 1\/-1; width: 460px; height: 250px; background: #ccc; display: grid; place-items: center;\">\r\n  <script async type=\"application\/javascript\" src=\"https:\/\/a.magsrv.com\/ad-provider.js\"><\/script> \r\n <ins class=\"eas6a97888e2\" data-zoneid=\"5876674\"><\/ins> \r\n <script>(AdProvider = window.AdProvider || []).push({\"serve\": {}});<\/script>\r\n  <\/div>\r\n  <div style=\"grid-column: 1\/-1; width: 460px; height: 90px; background: #ccc; display: grid; place-items: center;\">\r\n  <script async type=\"application\/javascript\" src=\"https:\/\/a.magsrv.com\/ad-provider.js\"><\/script> \r\n <ins class=\"eas6a97888e2\" data-zoneid=\"5876676\"><\/ins> \r\n <script>(AdProvider = window.AdProvider || []).push({\"serve\": {}});<\/script>\r\n  <\/div>\r\n\r\n  <!-- \u5de6\u4fa7\u7ad6\u6392 -->\r\n  <div style=\"height: 250px; background: #ccc; display: grid; place-items: center;\">\r\n  <script async type=\"application\/javascript\" src=\"https:\/\/a.magsrv.com\/ad-provider.js\"><\/script> \r\n <ins class=\"eas6a97888e2\" data-zoneid=\"5876672\"><\/ins> \r\n <script>(AdProvider = window.AdProvider || []).push({\"serve\": {}});<\/script>\r\n  <\/div>\r\n  <div style=\"height: 500px; background: #ccc; display: grid; place-items: center;\">\r\n  <script async type=\"application\/javascript\" src=\"https:\/\/a.magsrv.com\/ad-provider.js\"><\/script> \r\n <ins class=\"eas6a97888e2\" data-zoneid=\"5876680\"><\/ins> \r\n <script>(AdProvider = window.AdProvider || []).push({\"serve\": {}});<\/script>\r\n  <\/div>\r\n\r\n  <!-- \u53f3\u4fa7\u6469\u5929\u697c\uff08\u548c\u5de6\u4fa7\u5b8c\u5168\u5bf9\u9f50\uff09 -->\r\n  <div style=\"grid-row: 3\/5; height: 750px; background: #ccc; display: grid; place-items: center;\">\r\n  <script async type=\"application\/javascript\" src=\"https:\/\/a.magsrv.com\/ad-provider.js\"><\/script> \r\n <ins class=\"eas6a97888e2\" data-zoneid=\"5876678\"><\/ins> \r\n <script>(AdProvider = window.AdProvider || []).push({\"serve\": {}});<\/script>\r\n  <\/div>\r\n  \r\n  <script async type=\"application\/javascript\" src=\"https:\/\/a.magsrv.com\/ad-provider.js\"><\/script> \r\n <ins class=\"eas6a97888e6\" data-zoneid=\"5876682\"><\/ins> \r\n <script>(AdProvider = window.AdProvider || []).push({\"serve\": {}});<\/script>\r\n<\/div><br \/>\n<\/p>\n<div style=\"padding-right:0;padding-left:0\">\n<p class=\"wp-block-paragraph\">Once wary of artificial intelligence, Hollywood is now striking up partnerships with AI start-ups and weaving the technology into productions more and more openly, all while insisting the creative process itself will remain untouched.<\/p>\n<p class=\"wp-block-paragraph\">\u201cEverybody is still wrapping their head around it,\u201d said Mike Mosallam, COO of production company Shadowbox Studios, in an interview with Variety as recently 2025.<\/p>\n<p class=\"wp-block-paragraph\">Rattled by the technology, Hollywood initially went on the defensive.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">Studios worried about their intellectual property being misused, and actors feared becoming little more than raw material for AI systems and made it a central plank of their strike action in 2023.<\/p>\n<p class=\"wp-block-paragraph\">Those who did experiment ran into the technology\u2019s early limitations \u2014 six-fingered hands, mouths that didn\u2019t move right.<\/p>\n<p class=\"wp-block-paragraph\">But a floodgate opened in early March, when Netflix bought a small, little-known company of fewer than 20 employees for a hefty $587 million.<\/p>\n<p class=\"wp-block-paragraph\">Co-founded in 2022 by producer, director and actor Ben Affleck, InterPositive is an AI platform designed to assist film and TV production.<\/p>\n<p class=\"wp-block-paragraph\">In early June, studio Lionsgate took a stake in Runway, one of the leading names in AI-generated video, and the two will now develop creative projects together.<\/p>\n<p class=\"wp-block-paragraph\">Days later, Google made a similar move, investing in independent studio A24.<\/p>\n<p class=\"wp-block-paragraph\">Recent ad campaigns and short films have shown that AI video, even when it includes human characters, has crossed a real threshold.<\/p>\n<p class=\"wp-block-paragraph\">As Runway put it in May: \u201cIn many cases, if the story is strong enough, the technology is now good enough to become invisible.\u201d<\/p>\n<p class=\"wp-block-paragraph\">According to Jamie Umpherson, Runway\u2019s chief creative officer, people are learning to use the tools better as the technology improves on a \u201cscale that was unimaginable a couple of years ago.\u201d<\/p>\n<p class=\"wp-block-paragraph\">\u201cThere\u2019s more familiarity than there was even a year ago,\u201d he said, adding that this is freeing up creative teams to focus more on story and style.<\/p>\n<p class=\"wp-block-paragraph\">Netflix co-CEO Ted Sarandos struck a similar note when presenting the company\u2019s results in mid-July: \u201cWe\u2019re making higher quality output more quickly and efficiently than we could have using traditional methods.\u201d<\/p>\n<p class=\"wp-block-paragraph\">He said GenAI workflows have now been used on roughly 300 Netflix titles, mostly in post-production, adding: \u201cWe\u2019re leveraging GenAI for really complicated shots and sequences.\u201d<\/p>\n<p class=\"wp-block-paragraph\">Still, the streaming giant seems to be focusing mainly on the edges of production \u2014 from visualizing a concept early on to color-grading footage after filming wraps.<\/p>\n<p class=\"wp-block-paragraph\">Independent director and producer Jon Erwin insists the core of the craft isn\u2019t going anywhere.<\/p>\n<p class=\"wp-block-paragraph\">\u201cActors drive all the performances, and we use these tools to amplify the sets and the scope of the shows,\u201d he said.<\/p>\n<p class=\"wp-block-paragraph\">\u201cBut we preserve the core of the filmmaking process, which is the relationship between the actor, the director and the camera. These tools do not replace that.\u201d<\/p>\n<p class=\"wp-block-paragraph\">In April, his production company Wonder Project launched a joint venture called Innovative Dreams with Luma, a rival to Runway.<\/p>\n<p class=\"wp-block-paragraph\">Together they have developed a new process that lets actors be filmed naturally with no green screen, no motion-capture suit, and then surrounds them with a hyper-realistic AI-generated world.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">Erwin calls it \u201chybrid\u201d or \u201cnonlinear\u201d filmmaking.<\/p>\n<p class=\"wp-block-paragraph\">The process is fast enough that the AI-generated backdrop can be added just minutes after a scene is shot, giving filmmakers an almost-instant preview and the chance to shoot additional takes right away if needed.<\/p>\n<p class=\"wp-block-paragraph\">The first feature film built on this approach, \u201cYoung Washington,\u201d has already grossed more than $40 million at the box office (double its production budget) starring Oscar winner Ben Kingsley alongside two Golden Globe winners.<\/p>\n<p class=\"wp-block-paragraph\">Technicians, actors and camera operators still have a place in this new ecosystem, though how many of them will be needed remains an open question.<\/p>\n<p class=\"wp-block-paragraph\">Actor Matt Damon voiced concern about this, referring to Christopher Nolan\u2019s \u201cThe Odyssey,\u201d shot across three continents: \u201cI don\u2019t think people are going to be given the resources to shoot movies that way for much longer.\u201d<\/p>\n<p class=\"wp-block-paragraph\">So far, Hollywood\u2019s traditional powerhouses including Paramount, Universal, Sony, Walt Disney and Warner Bros have officially stayed on the sidelines of the AI shift.<\/p>\n<p class=\"wp-block-paragraph\">But Tanya Porquez, CEO of Generated Group, which has just launched a database of AI-generated video creations, thinks that won\u2019t last.<\/p>\n<p class=\"wp-block-paragraph\">\u201cStudios will have to get on board. Not because they necessarily want to, but I think it\u2019s just the wave.\u201d<\/p>\n<\/div>\n<p><!-- \u603b\u5bb9\u5668\uff1a\u6700\u5927\u5bbd908px Grid\u7d27\u51d1\u5e03\u5c40 -->\r\n<div style=\"display: grid; grid-template-columns: 728px 160px; gap:2px; width:908px; background:#eee; padding:2px;\">\r\n\r\n  <!-- \u901a\u680f\u9876\u90e8\uff1a\u6700\u5927\u6a2a\u5e45 908x258 \u8de8\u6574\u884c -->\r\n  <div style=\"grid-column:1\/-1; height:258px; background:#ff6b6b; display:grid; place-items:center;\">\r\n    <!-- JuicyAds v3.0 -->\r\n<script type=\"text\/javascript\" data-cfasync=\"false\" async src=\"https:\/\/poweredby.jads.co\/js\/jads.js\"><\/script>\r\n<ins id=\"1114307\" data-width=\"908\" data-height=\"258\"><\/ins>\r\n<script type=\"text\/javascript\" data-cfasync=\"false\" async>(adsbyjuicy = window.adsbyjuicy || []).push({'adzone':1114307});<\/script>\r\n<!--JuicyAds END-->\r\n  <\/div>\r\n\r\n  <!-- \u7b2c\u4e8c\u901a\u680f\uff1a728\u00d790 \u901a\u680f -->\r\n  <div style=\"grid-column:1\/-1; 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display:grid; place-items:center;\">\r\n\t<!-- JuicyAds v3.0 -->\r\n<script type=\"text\/javascript\" data-cfasync=\"false\" async src=\"https:\/\/poweredby.jads.co\/js\/jads.js\"><\/script>\r\n<ins id=\"1114302\" data-width=\"133\" data-height=\"139\"><\/ins>\r\n<script type=\"text\/javascript\" data-cfasync=\"false\" async>(adsbyjuicy = window.adsbyjuicy || []).push({'adzone':1114302});<\/script>\r\n<!--JuicyAds END-->\r\n\t<\/div>\r\n    <div style=\"height:125px; background:#91e7ac; display:grid; place-items:center;\">\r\n\t\r\n<!-- JuicyAds v3.0 -->\r\n<script type=\"text\/javascript\" data-cfasync=\"false\" async src=\"https:\/\/poweredby.jads.co\/js\/jads.js\"><\/script>\r\n<ins id=\"1114303\" data-width=\"125\" data-height=\"125\"><\/ins>\r\n<script type=\"text\/javascript\" data-cfasync=\"false\" async>(adsbyjuicy = window.adsbyjuicy || []).push({'adzone':1114303});<\/script>\r\n<!--JuicyAds END-->\r\n\t<\/div>\r\n  <\/div>\r\n\r\n  <!-- \u53f3\u4fa7\u7ad6\u680f\uff1a160\u00d7600 \u6574\u5217\u9ad8\u5e7f\u544a -->\r\n  <div style=\"grid-row:3\/8; height:600px;  display:grid; place-items:center;\">\r\n    <!-- JuicyAds v3.0 -->\r\n<script type=\"text\/javascript\" data-cfasync=\"false\" async src=\"https:\/\/poweredby.jads.co\/js\/jads.js\"><\/script>\r\n<ins id=\"1114301\" data-width=\"160\" data-height=\"600\"><\/ins>\r\n<script type=\"text\/javascript\" data-cfasync=\"false\" async>(adsbyjuicy = window.adsbyjuicy || []).push({'adzone':1114301});<\/script>\r\n<!--JuicyAds END-->\r\n  <\/div>\r\n\r\n<\/div><br \/>\n<br \/> A once wary Hollywood slowly warms to AI<br \/>\n<br \/>#wary #Hollywood #slowly #warms<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Once wary of artificial intelligence, Hollywood is now striking up partnerships with AI start-ups and&#8230;<\/p>\n","protected":false},"author":1,"featured_media":18158,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[1185,773,14550,12756],"class_list":["post-18157","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stories","tag-hollywood","tag-slowly","tag-warms","tag-wary"],"featured_image_urls":{"full":["https:\/\/8657085.xyz\/wp-content\/uploads\/2026\/07\/370360ecebafe3cea747dbfe248de284dcd4cdc8.jpg",768,473,false],"thumbnail":["https:\/\/8657085.xyz\/wp-content\/uploads\/2026\/07\/370360ecebafe3cea747dbfe248de284dcd4cdc8-150x150.jpg",150,150,true],"medium":["https:\/\/8657085.xyz\/wp-content\/uploads\/2026\/07\/370360ecebafe3cea747dbfe248de284dcd4cdc8-300x185.jpg",300,185,true],"medium_large":["https:\/\/8657085.xyz\/wp-content\/uploads\/2026\/07\/370360ecebafe3cea747dbfe248de284dcd4cdc8.jpg",640,394,false],"large":["https:\/\/8657085.xyz\/wp-content\/uploads\/2026\/07\/370360ecebafe3cea747dbfe248de284dcd4cdc8.jpg",640,394,false],"1536x1536":["https:\/\/8657085.xyz\/wp-content\/uploads\/2026\/07\/370360ecebafe3cea747dbfe248de284dcd4cdc8.jpg",768,473,false],"2048x2048":["https:\/\/8657085.xyz\/wp-content\/uploads\/2026\/07\/370360ecebafe3cea747dbfe248de284dcd4cdc8.jpg",768,473,false],"covernews-slider-full":["https:\/\/8657085.xyz\/wp-content\/uploads\/2026\/07\/370360ecebafe3cea747dbfe248de284dcd4cdc8.jpg",768,473,false],"covernews-slider-center":["https:\/\/8657085.xyz\/wp-content\/uploads\/2026\/07\/370360ecebafe3cea747dbfe248de284dcd4cdc8.jpg",768,473,false],"covernews-featured":["https:\/\/8657085.xyz\/wp-content\/uploads\/2026\/07\/370360ecebafe3cea747dbfe248de284dcd4cdc8.jpg",768,473,false],"covernews-medium":["https:\/\/8657085.xyz\/wp-content\/uploads\/2026\/07\/370360ecebafe3cea747dbfe248de284dcd4cdc8-540x340.jpg",540,340,true],"covernews-medium-square":["https:\/\/8657085.xyz\/wp-content\/uploads\/2026\/07\/370360ecebafe3cea747dbfe248de284dcd4cdc8-400x250.jpg",400,250,true]},"author_info":{"display_name":"admin","author_link":"https:\/\/8657085.xyz\/?author=1"},"category_info":"<a href=\"https:\/\/8657085.xyz\/?cat=7\" rel=\"category\">Stories<\/a>","tag_info":"Stories","comment_count":"0","_links":{"self":[{"href":"https:\/\/8657085.xyz\/index.php?rest_route=\/wp\/v2\/posts\/18157","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/8657085.xyz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/8657085.xyz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/8657085.xyz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/8657085.xyz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=18157"}],"version-history":[{"count":0,"href":"https:\/\/8657085.xyz\/index.php?rest_route=\/wp\/v2\/posts\/18157\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/8657085.xyz\/index.php?rest_route=\/wp\/v2\/media\/18158"}],"wp:attachment":[{"href":"https:\/\/8657085.xyz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=18157"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/8657085.xyz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=18157"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/8657085.xyz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=18157"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}