{"id":18085,"date":"2026-07-21T15:45:01","date_gmt":"2026-07-21T15:45:01","guid":{"rendered":"https:\/\/8657085.xyz\/?p=18085"},"modified":"2026-07-21T15:45:01","modified_gmt":"2026-07-21T15:45:01","slug":"lindts-easter-chocolate-sales-fall-after-price-hike","status":"publish","type":"post","link":"https:\/\/8657085.xyz\/?p=18085","title":{"rendered":"Lindt&#8217;s Easter chocolate sales fall after price hike"},"content":{"rendered":"<p> <div style=\"display: grid; grid-template-columns: 300px 160px; gap: 2px; width: 460px; background: #eee; padding: 2px;\">\r\n\r\n  <!-- \u6574\u884c\u5bbd\u5e7f\u544a -->\r\n  <div style=\"grid-column: 1\/-1; width: 460px; height: 250px; background: #ccc; display: grid; place-items: center;\">\r\n  <script async type=\"application\/javascript\" src=\"https:\/\/a.magsrv.com\/ad-provider.js\"><\/script> \r\n <ins class=\"eas6a97888e2\" data-zoneid=\"5876674\"><\/ins> \r\n <script>(AdProvider = window.AdProvider || []).push({\"serve\": {}});<\/script>\r\n  <\/div>\r\n  <div style=\"grid-column: 1\/-1; width: 460px; height: 90px; background: #ccc; display: grid; place-items: center;\">\r\n  <script async type=\"application\/javascript\" src=\"https:\/\/a.magsrv.com\/ad-provider.js\"><\/script> \r\n <ins class=\"eas6a97888e2\" data-zoneid=\"5876676\"><\/ins> \r\n <script>(AdProvider = window.AdProvider || []).push({\"serve\": {}});<\/script>\r\n  <\/div>\r\n\r\n  <!-- \u5de6\u4fa7\u7ad6\u6392 -->\r\n  <div style=\"height: 250px; background: #ccc; display: grid; place-items: center;\">\r\n  <script async type=\"application\/javascript\" src=\"https:\/\/a.magsrv.com\/ad-provider.js\"><\/script> \r\n <ins class=\"eas6a97888e2\" data-zoneid=\"5876672\"><\/ins> \r\n <script>(AdProvider = window.AdProvider || []).push({\"serve\": {}});<\/script>\r\n  <\/div>\r\n  <div style=\"height: 500px; background: #ccc; display: grid; place-items: center;\">\r\n  <script async type=\"application\/javascript\" src=\"https:\/\/a.magsrv.com\/ad-provider.js\"><\/script> \r\n <ins class=\"eas6a97888e2\" data-zoneid=\"5876680\"><\/ins> \r\n <script>(AdProvider = window.AdProvider || []).push({\"serve\": {}});<\/script>\r\n  <\/div>\r\n\r\n  <!-- \u53f3\u4fa7\u6469\u5929\u697c\uff08\u548c\u5de6\u4fa7\u5b8c\u5168\u5bf9\u9f50\uff09 -->\r\n  <div style=\"grid-row: 3\/5; height: 750px; background: #ccc; display: grid; place-items: center;\">\r\n  <script async type=\"application\/javascript\" src=\"https:\/\/a.magsrv.com\/ad-provider.js\"><\/script> \r\n <ins class=\"eas6a97888e2\" data-zoneid=\"5876678\"><\/ins> \r\n <script>(AdProvider = window.AdProvider || []).push({\"serve\": {}});<\/script>\r\n  <\/div>\r\n  \r\n  <script async type=\"application\/javascript\" src=\"https:\/\/a.magsrv.com\/ad-provider.js\"><\/script> \r\n <ins class=\"eas6a97888e6\" data-zoneid=\"5876682\"><\/ins> \r\n <script>(AdProvider = window.AdProvider || []).push({\"serve\": {}});<\/script>\r\n<\/div><br \/>\n<\/p>\n<div>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\"><b class=\"ssrcss-1xjjfut-BoldText e5tfeyi3\">Lindt has partially U-turned on its decision to hike prices after Easter chocolate sales dropped.<\/b><\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">The Swiss chocolate maker said a &#8220;necessary groupwide&#8221; price surge of 11.8% was one of the reasons revenue shrank in the first half of this year, particularly in the UK, Germany, and Switzerland.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">It also blamed weaker Easter demand and a drop in tourism from Asia and the Middle East &#8220;due to geopolitical uncertainties&#8221;. In response, it said it has adjusted prices and boosted marketing in certain regions for the second half of the year.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Around Easter, Lindt is known for its chocolate rabbits wrapped in gold-coloured foil and decorated with a red ribbon and bell on their necks.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Overall, the company&#8217;s sales dipped 0.9%, with European sales down by 2.1%. It added that &#8220;performance was impacted by more price-sensitive and mature markets such as Germany, Switzerland and the UK&#8221;.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">By volume, meaning the amount of chocolate sold rather than the money it made, overall sales sank 7.5%. Pre-tax profit fell 1.5%.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Meanwhile, sales of Lindt chocolate in airports decreased &#8220;due to ongoing conflicts in the Middle East, and therefore declining passenger traffic&#8221;.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Lindt said it sales picked up in North America, Australia, China, and Japan, though these countries account for a much smaller slice of its sales than Europe, where it makes over half its revenue.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Lindt chief executive Adalbert Lechner said: &#8220;The actions we have initiated focus on volume recovery in the second half of 2026 and lay the foundation to regain volume growth momentum in 2027.&#8221;<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Lindt is not the only chocolate firm which has been putting prices up. <\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Experts say climate change has led to extreme rainfall and droughts which have decreased cocoa farmers&#8217; crops.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">This pushes up costs of making chocolate, and companies have chosen different ways to react to this, with some reducing chocolate content or sizes rather than raising prices.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">According to the latest official data, the annual rate of chocolate and sweet price rises is 7.9%<span class=\"visually-hidden ssrcss-i2z2ig-VisuallyHidden e16en2lz0\">, <!-- -->external<\/span> \u2013 much higher than the general rate of UK inflation at 2.8%<span class=\"visually-hidden ssrcss-i2z2ig-VisuallyHidden e16en2lz0\">, <!-- -->external<\/span>.<\/p>\n<\/div>\n<p><!-- \u603b\u5bb9\u5668\uff1a\u6700\u5927\u5bbd908px Grid\u7d27\u51d1\u5e03\u5c40 -->\r\n<div style=\"display: grid; grid-template-columns: 728px 160px; gap:2px; width:908px; background:#eee; padding:2px;\">\r\n\r\n  <!-- \u901a\u680f\u9876\u90e8\uff1a\u6700\u5927\u6a2a\u5e45 908x258 \u8de8\u6574\u884c -->\r\n  <div style=\"grid-column:1\/-1; 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