{"id":17211,"date":"2026-07-13T10:58:39","date_gmt":"2026-07-13T10:58:39","guid":{"rendered":"https:\/\/8657085.xyz\/?p=17211"},"modified":"2026-07-13T10:58:39","modified_gmt":"2026-07-13T10:58:39","slug":"indispensable-xiaohongshu-app-fuels-chinese-tourism","status":"publish","type":"post","link":"https:\/\/8657085.xyz\/?p=17211","title":{"rendered":"&#8216;Indispensable&#8217; Xiaohongshu app fuels Chinese tourism"},"content":{"rendered":"<p> <div style=\"display: grid; grid-template-columns: 300px 160px; gap: 2px; width: 460px; background: #eee; padding: 2px;\">\r\n\r\n  <!-- \u6574\u884c\u5bbd\u5e7f\u544a -->\r\n  <div style=\"grid-column: 1\/-1; width: 460px; height: 250px; background: #ccc; display: grid; place-items: center;\">\r\n  <script async type=\"application\/javascript\" src=\"https:\/\/a.magsrv.com\/ad-provider.js\"><\/script> \r\n <ins class=\"eas6a97888e2\" data-zoneid=\"5876674\"><\/ins> \r\n <script>(AdProvider = window.AdProvider || []).push({\"serve\": {}});<\/script>\r\n  <\/div>\r\n  <div style=\"grid-column: 1\/-1; width: 460px; height: 90px; background: #ccc; display: grid; place-items: center;\">\r\n  <script async type=\"application\/javascript\" src=\"https:\/\/a.magsrv.com\/ad-provider.js\"><\/script> \r\n <ins class=\"eas6a97888e2\" data-zoneid=\"5876676\"><\/ins> \r\n <script>(AdProvider = window.AdProvider || []).push({\"serve\": {}});<\/script>\r\n  <\/div>\r\n\r\n  <!-- \u5de6\u4fa7\u7ad6\u6392 -->\r\n  <div style=\"height: 250px; background: #ccc; display: grid; place-items: center;\">\r\n  <script async type=\"application\/javascript\" src=\"https:\/\/a.magsrv.com\/ad-provider.js\"><\/script> \r\n <ins class=\"eas6a97888e2\" data-zoneid=\"5876672\"><\/ins> \r\n <script>(AdProvider = window.AdProvider || []).push({\"serve\": {}});<\/script>\r\n  <\/div>\r\n  <div style=\"height: 500px; background: #ccc; display: grid; place-items: center;\">\r\n  <script async type=\"application\/javascript\" 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style=\"padding-right:0;padding-left:0\">\n<p>Competition is fierce for professional photographers at Beijing\u2019s tourist hotspots, including a scenic lake where women in flowy traditional robes pose for snaps to share on Xiaohongshu, China\u2019s massively popular lifestyle app.<\/p>\n<p>The platform, which is reportedly preparing to file to go public as soon as this year, has shaken up the tourism industry in China, where domestic travel is booming to record levels.<\/p>\n<p>Known as RedNote in English, Xiaohongshu\u2019s interface is similar to the US social network Pinterest, but it is sometimes nicknamed \u201cChina\u2019s Instagram\u201d as users can post photos, videos and even livestream.<\/p>\n<p>Travellers use the app to discover new destinations and plan their itineraries around photogenic locations, like the lake in the capital\u2019s historic Shichahai area \u2014 one of many \u201cdaka\u201d or \u201ccheck-in\u201d spots where Xiaohongshu is driving even more footfall.<\/p>\n<p>On a recent Monday,<b> <\/b>photographer Li Geng, 18, stood with a camera slung across her neck, touting her services to wandering tourists whom she charges 10 yuan ($1.47) per photo.<\/p>\n<p>Metres away, other photographers yelled instructions to ornately dressed young women who held their fingers in victory signs and arched their backs for the camera.<\/p>\n<p>Li told AFP many of her competitors have a significant social media presence, including one who has 45,000 followers on Xiaohongshu and charges lower prices for photos.<\/p>\n<p>That has caused \u201cmore customers to flock to him while putting a massive amount of pressure on the rest of us\u201d, she said.<\/p>\n<p>In contrast Li, who has no big online following, can \u201conly rely on calling out to people on the street to get customers\u201d.<\/p>\n<p>\u2013 Travel inspiration \u2013<\/p>\n<p>Domestic travel in China hit record highs last year, Xinhua news agency reported in March, with trips by residents exceeding 6.5 billion, up more than 16 percent on-year.<\/p>\n<p>Meanwhile, Xiaohongshu\u2019s user base has grown to 350 million monthly active users, data analysis platform Qiangua said in May, from 300 million a year earlier.<\/p>\n<p>The app has boosted lesser-known businesses and sent tourists in droves to unconventional locations such as Zibo, a quiet industrial city in Shandong, after its cheap, marinated barbecue skewers went viral.<\/p>\n<p>Xiaohongshu is now the first place \u201ca lot of younger travellers\u201d seek inspiration, said Ming Yii Lai, senior strategy consultant at Daxue Consulting.<\/p>\n<p>Tourist Mina Chen, visiting the Shichahai area with her sister, had planned her Beijing trip using recommendations from other Xiaohongshu users.<\/p>\n<p>Searching popular keywords like \u201ccitywalk\u201d on the app brought up itineraries for the day, including where to eat and convenient routes from one attraction to another.\u00a0<\/p>\n<p>\u201cIt is now indispensable (to me),\u201d the 20-year-old student from Hunan province told AFP.<\/p>\n<p>\u2013 \u2018TikTok refugees\u2019 \u2013<\/p>\n<p>Xiaohongshu-driven travel has caused issues including overtourism at viral spots and businesses becoming too dependent on platform traffic, Lai told AFP.<\/p>\n<p>Paid posts from food bloggers \u201cwho sing high praises about shops or destinations\u201d have also drawn complaints when their recommendations are disappointing.<\/p>\n<p>The app took the global spotlight last year when a proposed US government ban on the social media platform TikTok sent American users, dubbed \u201cTikTok refugees\u201d, flocking to RedNote.<\/p>\n<p>And it has made headlines in recent weeks over its preparations to confidentially file for an initial public offering in Hong Kong, according to outlets including the Wall Street Journal, which said its market debut could be as early as the end of 2026.<\/p>\n<p>AFP has contacted Xiaohongshu for comment.<\/p>\n<p>Young women in more affluent cities remain the app\u2019s core user base, according to Qiangua.<\/p>\n<p>But it is also gaining traction with Chinese speakers in countries like Malaysia and Singapore \u2014 and not just among young women.<\/p>\n<p>Singaporean retiree Ernest Phua\u00a0turned to Xiaohongshu to plan trips to Guangdong and Yunnan in China, searching for\u00a0\u201ctravel strategy\u201d in Mandarin to find recommendations.<\/p>\n<p>There is \u201ca great difference\u201d viewing travel content about China on the app compared to other platforms like YouTube, 58-year-old Phua told AFP.<\/p>\n<p>\u201cIf we want to know what it is really like in China\u201d and what locals like to do, eat and go to, \u201cXiaohongshu has lots of content\u201d, he said.<\/p>\n<p>Meng Jiaxuan, 20, dolled up in her traditional outfit at Shichahai, said she had even researched poses for her photoshoot on Xiaohongshu.<\/p>\n<p>\u201cNo matter what it is, I just search for it on Xiaohongshu,\u201d she said.<\/p>\n<\/div>\n<p><!-- \u603b\u5bb9\u5668\uff1a\u6700\u5927\u5bbd908px Grid\u7d27\u51d1\u5e03\u5c40 -->\r\n<div style=\"display: grid; grid-template-columns: 728px 160px; gap:2px; width:908px; background:#eee; padding:2px;\">\r\n\r\n  <!-- \u901a\u680f\u9876\u90e8\uff1a\u6700\u5927\u6a2a\u5e45 908x258 \u8de8\u6574\u884c -->\r\n  <div style=\"grid-column:1\/-1; height:258px; background:#ff6b6b; display:grid; place-items:center;\">\r\n    <!-- JuicyAds v3.0 -->\r\n<script type=\"text\/javascript\" data-cfasync=\"false\" async src=\"https:\/\/poweredby.jads.co\/js\/jads.js\"><\/script>\r\n<ins id=\"1114307\" data-width=\"908\" data-height=\"258\"><\/ins>\r\n<script type=\"text\/javascript\" data-cfasync=\"false\" async>(adsbyjuicy = window.adsbyjuicy || []).push({'adzone':1114307});<\/script>\r\n<!--JuicyAds END-->\r\n  <\/div>\r\n\r\n  <!-- \u7b2c\u4e8c\u901a\u680f\uff1a728\u00d790 \u901a\u680f -->\r\n  <div style=\"grid-column:1\/-1; height:90px; background:#4ecdc4; display:grid; 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lake 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