{"id":13769,"date":"2026-06-12T10:19:19","date_gmt":"2026-06-12T10:19:19","guid":{"rendered":"https:\/\/8657085.xyz\/?p=13769"},"modified":"2026-06-12T10:19:19","modified_gmt":"2026-06-12T10:19:19","slug":"diehard-nyc-fan-built-a-brand-on-local-teams-misery-but-knicks-are-making-him-see-the-bright-side","status":"publish","type":"post","link":"https:\/\/8657085.xyz\/?p=13769","title":{"rendered":"Diehard NYC fan built a brand on local teams&#8217; misery &#8212; but Knicks are making him see the bright side"},"content":{"rendered":"<p> <div style=\"display: grid; grid-template-columns: 300px 160px; gap: 2px; width: 460px; background: #eee; padding: 2px;\">\r\n\r\n  <!-- \u6574\u884c\u5bbd\u5e7f\u544a -->\r\n  <div style=\"grid-column: 1\/-1; width: 460px; height: 250px; background: #ccc; display: grid; place-items: center;\">\r\n  <script async type=\"application\/javascript\" src=\"https:\/\/a.magsrv.com\/ad-provider.js\"><\/script> \r\n <ins class=\"eas6a97888e2\" data-zoneid=\"5876674\"><\/ins> \r\n <script>(AdProvider = window.AdProvider || []).push({\"serve\": {}});<\/script>\r\n  <\/div>\r\n  <div style=\"grid-column: 1\/-1; width: 460px; height: 90px; background: #ccc; display: grid; place-items: center;\">\r\n  <script async type=\"application\/javascript\" src=\"https:\/\/a.magsrv.com\/ad-provider.js\"><\/script> \r\n <ins class=\"eas6a97888e2\" data-zoneid=\"5876676\"><\/ins> \r\n <script>(AdProvider = window.AdProvider || []).push({\"serve\": {}});<\/script>\r\n  <\/div>\r\n\r\n  <!-- \u5de6\u4fa7\u7ad6\u6392 -->\r\n  <div style=\"height: 250px; background: #ccc; display: grid; place-items: center;\">\r\n  <script async type=\"application\/javascript\" src=\"https:\/\/a.magsrv.com\/ad-provider.js\"><\/script> \r\n <ins class=\"eas6a97888e2\" data-zoneid=\"5876672\"><\/ins> \r\n <script>(AdProvider = window.AdProvider || []).push({\"serve\": {}});<\/script>\r\n  <\/div>\r\n  <div style=\"height: 500px; background: #ccc; display: grid; place-items: center;\">\r\n  <script async type=\"application\/javascript\" src=\"https:\/\/a.magsrv.com\/ad-provider.js\"><\/script> \r\n <ins class=\"eas6a97888e2\" data-zoneid=\"5876680\"><\/ins> \r\n <script>(AdProvider = window.AdProvider || []).push({\"serve\": {}});<\/script>\r\n  <\/div>\r\n\r\n  <!-- \u53f3\u4fa7\u6469\u5929\u697c\uff08\u548c\u5de6\u4fa7\u5b8c\u5168\u5bf9\u9f50\uff09 -->\r\n  <div style=\"grid-row: 3\/5; height: 750px; background: #ccc; display: grid; place-items: center;\">\r\n  <script async type=\"application\/javascript\" src=\"https:\/\/a.magsrv.com\/ad-provider.js\"><\/script> \r\n <ins class=\"eas6a97888e2\" data-zoneid=\"5876678\"><\/ins> \r\n <script>(AdProvider = window.AdProvider || []).push({\"serve\": {}});<\/script>\r\n  <\/div>\r\n  \r\n  <script async type=\"application\/javascript\" src=\"https:\/\/a.magsrv.com\/ad-provider.js\"><\/script> \r\n <ins class=\"eas6a97888e6\" data-zoneid=\"5876682\"><\/ins> \r\n <script>(AdProvider = window.AdProvider || []).push({\"serve\": {}});<\/script>\r\n<\/div><br \/>\n<\/p>\n<div>\n<p>He\u2019s having a change of <em>Hart<\/em>.<\/p>\n<p>A diehard Knicks fan who cashed in on a decade and a half of palpable New York sports misery is changing the tune to \u201cGo NY Go NY Go!\u201d with much more optimistic merch as the team is one game away from its first title in 53 years.<\/p>\n<p>\u201cI\u2019ve been just posting a lot of my raw emotions about how happy I\u2019ve been and how far we\u2019ve come from 10, 15 years ago,\u201d \u201cForever Next Year NY\u201d creator Justin Silberlust told The Post of New York\u2019s magnificent finals run.<\/p>\n<figure class=\"nyp-slideshow-modal-image wp-block-image aligncenter size-large\"><figcaption>Silberlust created a clothing line based on his hopelessness as a New York sports fan. <span class=\"credit\">Aristide Economopoulos for NY Post<\/span><\/figcaption><\/figure>\n<p>\u201cAt the time we felt hopeless, but now we\u2019re here,\u201d added the 28-year-old from Dix Hills, who is in awe by a historic Game 4 comeback on Wednesday, when the team erased a 29-point deficit to win 107-106 over the Spurs.<\/p>\n<p>Silberlust is suddenly a popular beacon of unrivaled Knicks faith online \u2014 coming after he built up the relatable and pessimistic brand about recent Big Apple sports futility.<\/p>\n<aside class=\"single__inline-module aligncenter wp-block-nypost-editor-primary-tag\">\n<\/aside>\n<p>Mike Brown\u2019s group has inspired enough hope that the entrepreneur has had to rebrand from \u201cForever Next Year\u201d to merchandise like blue-and-orange basketball t-shirts that read \u201cnext year is now.\u201d<\/p>\n<p>\u201cFinally getting to the finals, for the first time in 27 years,\u201d he said, \u201cpeople have really been resonating with the \u2018Forever Is Now\u2019 slogan.\u201d<\/p>\n<figure class=\"nyp-slideshow-modal-image wp-block-image aligncenter size-large\"><figcaption>He has aligned himself in the Bermuda Triangle of God-awful fandom, rooting for the Knicks, Jets, and the Mets. <span class=\"credit\">Aristide Economopoulos for NY Post<\/span><\/figcaption><\/figure>\n<p>\u201cWe were always saying, there\u2019s always next year,\u201d Silberlust said of the Brooklyn Dodgers favorite phrase that became a one-size-fits-all for the local teams.\u00a0<\/p>\n<aside class=\"single__inline-module alignright\">\n\t<\/aside>\n<p>The finance worker is also a glutton for punishment \u2014 making the prospect of beating San Antonio for the Knicks\u2019 first NBA title since 1973 even more savory.\u00a0<\/p>\n<p>He\u2019s aligned himself in the Bermuda Triangle of God-awful fandom, pulling for the Jets and the Mets \u2014 two teams completing the trifecta of what\u2019s been an entire young lifetime without a single championship.<\/p>\n<p>\u201cIt feels like it\u2019s never going to happen. It feels like we\u2019re always going to be saying this.\u201d<\/p>\n<p>Silberlust took action on his sports demons in 2025, having his brother Jared build a website featuring count-up tickers for his favorite teams\u2019 lengthy title droughts \u20141986 for the Mets and 1969 for the Jets.<\/p>\n<p>Soon after, he turned the angst into a viral side hustle clothing and social media brand about the toxic relationships.\u00a0<\/p>\n<p>\u201cWe\u2019re always going to be showing up for these teams every single year, almost just out of blind loyalty, out of this delusion,\u201d said Silberlust, who hard launched during the Mets\u2019 September collapse last year.<\/p>\n<aside class=\"single__inline-module alignleft\">\n\t<\/aside>\n<p>\u201cBeing a Mets, Jets, Knicks fan is just my personality, it\u2019s who I am\u2026I combined this idea of this hope that just doesn\u2019t seem to go away with this frustration.\u201d<\/p>\n<p>Fans identified with the hopeless sports romantic and apparel in the local teams\u2019 colors, displaying the gut-punching \u201cForever Next Year NY\u201d phrase, which said all too much \u2014 and apparently by all ages.<\/p>\n<p>\u201cI\u2019ve had 83-year-old grandmas email me, saying that they love the merch.\u201d<\/p>\n<p>Many also quickly signed on for Silberlust\u2019s videos highlighting cheery but dead end times of the past, like that of Jeremy Lin turning Madison Square Garden into \u201cLinsainity\u201d circa 2011.<\/p>\n<p>\u201cI\u2019ve grown my following from about 1,200 followers. Today, I have almost 15,000 across platforms.\u201d<\/p>\n<p>He didn\u2019t do it to state the obvious; instead, \u201cI wanted to reverse the curse.\u201d<\/p>\n<figure class=\"nyp-slideshow-modal-image wp-block-image aligncenter size-large\"><figcaption>Silberman started his line with Jets and Mets Forever Next Year logos. <span class=\"credit\">Aristide Economopoulos for NY Post<\/span><\/figcaption><\/figure>\n<p>As the Knicks take a 3-1 stranglehold on the series, Silberlust can already start to feel the \u201cout of body experience\u201d of finally seeing one of his teams reign supreme.\u00a0<\/p>\n<div class=\"single__inline-module inline-module inline-module--newsletter aligncenter inline-module--nypostbusinessunit aligncenter wp-block-nypost-editor-newsletter\" data-source-unit=\"Inline Newsletter Module Morning Report\">\n<div class=\"inline-module__inner\">\n<div class=\"inline-module__title-wrapper\">\n<div class=\"inline-module__unsubmitted-title-wrapper\">\n<h3 class=\"inline-module__title headline headline--combo-sm-md\">\n\t\t\t\t\t\t\tStart your day with all you need to know\t\t\t\t\t\t<\/h3>\n<p class=\"inline-module__cta\">\n\t\t\t\t\t\t\tMorning Report delivers the latest news, videos, photos and more.\t\t\t\t\t\t<\/p>\n<\/p><\/div>\n<p><h3 class=\"inline-module__title headline headline--combo-sm-md\">\n\t\t\t\t\t\tThanks for signing up!\t\t\t\t\t<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p>\u201cWe have waited for a while, but we\u2019re here right now,\u201d he said. \u201cWe\u2019re going to embrace it. We\u2019re going to be happy about it.\u201d<\/p>\n<\/p><\/div>\n<p><script async defer src=\"https:\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><br \/>\n<br \/><!-- \u603b\u5bb9\u5668\uff1a\u6700\u5927\u5bbd908px Grid\u7d27\u51d1\u5e03\u5c40 -->\r\n<div style=\"display: grid; grid-template-columns: 728px 160px; gap:2px; width:908px; background:#eee; padding:2px;\">\r\n\r\n  <!-- \u901a\u680f\u9876\u90e8\uff1a\u6700\u5927\u6a2a\u5e45 908x258 \u8de8\u6574\u884c -->\r\n  <div style=\"grid-column:1\/-1; height:258px; background:#ff6b6b; display:grid; place-items:center;\">\r\n    <!-- JuicyAds v3.0 -->\r\n<script type=\"text\/javascript\" data-cfasync=\"false\" async src=\"https:\/\/poweredby.jads.co\/js\/jads.js\"><\/script>\r\n<ins id=\"1114307\" data-width=\"908\" data-height=\"258\"><\/ins>\r\n<script type=\"text\/javascript\" data-cfasync=\"false\" async>(adsbyjuicy = window.adsbyjuicy || []).push({'adzone':1114307});<\/script>\r\n<!--JuicyAds END-->\r\n  <\/div>\r\n\r\n  <!-- \u7b2c\u4e8c\u901a\u680f\uff1a728\u00d790 \u901a\u680f -->\r\n  <div style=\"grid-column:1\/-1; height:90px; background:#4ecdc4; display:grid; place-items:center;\">\r\n    <!-- JuicyAds v3.0 -->\r\n<script type=\"text\/javascript\" data-cfasync=\"false\" async src=\"https:\/\/poweredby.jads.co\/js\/jads.js\"><\/script>\r\n<ins id=\"1114300\" data-width=\"728\" data-height=\"90\"><\/ins>\r\n<script type=\"text\/javascript\" data-cfasync=\"false\" async>(adsbyjuicy = window.adsbyjuicy || []).push({'adzone':1114300});<\/script>\r\n<!--JuicyAds END-->\r\n  <\/div>\r\n\r\n  <!-- \u5de6\u4fa7\u4e3b\u680f\uff1a\u591a\u5e7f\u544a\u5806\u53e0 -->\r\n  <div style=\"display:grid; gap:2px;\">\r\n    <div style=\"height:60px; background:#45b7d1; display:grid; place-items:center;\">\r\n\t<!-- JuicyAds v3.0 -->\r\n<script type=\"text\/javascript\" data-cfasync=\"false\" async src=\"https:\/\/poweredby.jads.co\/js\/jads.js\"><\/script>\r\n<ins id=\"1114308\" data-width=\"468\" data-height=\"60\"><\/ins>\r\n<script type=\"text\/javascript\" data-cfasync=\"false\" async>(adsbyjuicy = window.adsbyjuicy || []).push({'adzone':1114308});<\/script>\r\n<!--JuicyAds END-->\r\n\t<\/div>\r\n    <div style=\"height:250px; background:#ffe066; display:grid; place-items:center;\">\r\n\t<!-- JuicyAds v3.0 -->\r\n<script type=\"text\/javascript\" data-cfasync=\"false\" async src=\"https:\/\/poweredby.jads.co\/js\/jads.js\"><\/script>\r\n<ins id=\"1114299\" data-width=\"300\" data-height=\"250\"><\/ins>\r\n<script type=\"text\/javascript\" data-cfasync=\"false\" async>(adsbyjuicy = window.adsbyjuicy || []).push({'adzone':1114299});<\/script>\r\n<!--JuicyAds END-->\r\n\t<\/div>\r\n    <div style=\"height:250px; background:#ff9ecd; display:grid; place-items:center;\">\r\n\t<!-- JuicyAds v3.0 -->\r\n<script type=\"text\/javascript\" data-cfasync=\"false\" async src=\"https:\/\/poweredby.jads.co\/js\/jads.js\"><\/script>\r\n<ins id=\"1114305\" data-width=\"250\" data-height=\"250\"><\/ins>\r\n<script type=\"text\/javascript\" data-cfasync=\"false\" async>(adsbyjuicy = window.adsbyjuicy || []).push({'adzone':1114305});<\/script>\r\n<!--JuicyAds END-->\r\n\t<\/div>\r\n    <div style=\"height:139px; background:#c792ea; display:grid; place-items:center;\">\r\n\t<!-- JuicyAds v3.0 -->\r\n<script type=\"text\/javascript\" data-cfasync=\"false\" async src=\"https:\/\/poweredby.jads.co\/js\/jads.js\"><\/script>\r\n<ins id=\"1114302\" data-width=\"133\" data-height=\"139\"><\/ins>\r\n<script type=\"text\/javascript\" data-cfasync=\"false\" async>(adsbyjuicy = window.adsbyjuicy || []).push({'adzone':1114302});<\/script>\r\n<!--JuicyAds END-->\r\n\t<\/div>\r\n    <div style=\"height:125px; background:#91e7ac; display:grid; place-items:center;\">\r\n\t\r\n<!-- JuicyAds v3.0 -->\r\n<script type=\"text\/javascript\" data-cfasync=\"false\" async src=\"https:\/\/poweredby.jads.co\/js\/jads.js\"><\/script>\r\n<ins id=\"1114303\" data-width=\"125\" data-height=\"125\"><\/ins>\r\n<script type=\"text\/javascript\" data-cfasync=\"false\" async>(adsbyjuicy = window.adsbyjuicy || []).push({'adzone':1114303});<\/script>\r\n<!--JuicyAds END-->\r\n\t<\/div>\r\n  <\/div>\r\n\r\n  <!-- \u53f3\u4fa7\u7ad6\u680f\uff1a160\u00d7600 \u6574\u5217\u9ad8\u5e7f\u544a -->\r\n  <div style=\"grid-row:3\/8; height:600px;  display:grid; place-items:center;\">\r\n    <!-- JuicyAds v3.0 -->\r\n<script type=\"text\/javascript\" data-cfasync=\"false\" async src=\"https:\/\/poweredby.jads.co\/js\/jads.js\"><\/script>\r\n<ins id=\"1114301\" data-width=\"160\" data-height=\"600\"><\/ins>\r\n<script type=\"text\/javascript\" data-cfasync=\"false\" async>(adsbyjuicy = window.adsbyjuicy || []).push({'adzone':1114301});<\/script>\r\n<!--JuicyAds END-->\r\n  <\/div>\r\n\r\n<\/div><br \/>\n<br \/><a href=\"https:\/\/nypost.com\/2026\/06\/12\/us-news\/diehard-nyc-fan-built-a-brand-on-local-teams-misery-but-knicks-are-making-him-see-the-bright-side\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>He\u2019s having a change of Hart. A diehard Knicks fan who cashed in on a&#8230;<\/p>\n","protected":false},"author":1,"featured_media":13770,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[349],"tags":[5508,12494,1293,1044,1050,9332,7092,417,5695,379,3475,6532],"class_list":["post-13769","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-brand","tag-bright","tag-built","tag-diehard","tag-fan","tag-knicks","tag-local","tag-making","tag-misery","tag-nyc","tag-side","tag-teams"],"featured_image_urls":{"full":["https:\/\/8657085.xyz\/wp-content\/uploads\/2026\/06\/crop-39651446_033adc.jpg",1200,799,false],"thumbnail":["https:\/\/8657085.xyz\/wp-content\/uploads\/2026\/06\/crop-39651446_033adc-150x150.jpg",150,150,true],"medium":["https:\/\/8657085.xyz\/wp-content\/uploads\/2026\/06\/crop-39651446_033adc-300x200.jpg",300,200,true],"medium_large":["https:\/\/8657085.xyz\/wp-content\/uploads\/2026\/06\/crop-39651446_033adc-768x511.jpg",640,426,true],"large":["https:\/\/8657085.xyz\/wp-content\/uploads\/2026\/06\/crop-39651446_033adc-1024x682.jpg",640,426,true],"1536x1536":["https:\/\/8657085.xyz\/wp-content\/uploads\/2026\/06\/crop-39651446_033adc.jpg",1200,799,false],"2048x2048":["https:\/\/8657085.xyz\/wp-content\/uploads\/2026\/06\/crop-39651446_033adc.jpg",1200,799,false],"covernews-slider-full":["https:\/\/8657085.xyz\/wp-content\/uploads\/2026\/06\/crop-39651446_033adc-1115x715.jpg",1115,715,true],"covernews-slider-center":["https:\/\/8657085.xyz\/wp-content\/uploads\/2026\/06\/crop-39651446_033adc-800x500.jpg",800,500,true],"covernews-featured":["https:\/\/8657085.xyz\/wp-content\/uploads\/2026\/06\/crop-39651446_033adc-1024x682.jpg",1024,682,true],"covernews-medium":["https:\/\/8657085.xyz\/wp-content\/uploads\/2026\/06\/crop-39651446_033adc-540x340.jpg",540,340,true],"covernews-medium-square":["https:\/\/8657085.xyz\/wp-content\/uploads\/2026\/06\/crop-39651446_033adc-400x250.jpg",400,250,true]},"author_info":{"display_name":"admin","author_link":"https:\/\/8657085.xyz\/?author=1"},"category_info":"<a href=\"https:\/\/8657085.xyz\/?cat=349\" rel=\"category\">Blog<\/a>","tag_info":"Blog","comment_count":"0","_links":{"self":[{"href":"https:\/\/8657085.xyz\/index.php?rest_route=\/wp\/v2\/posts\/13769","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/8657085.xyz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/8657085.xyz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/8657085.xyz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/8657085.xyz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13769"}],"version-history":[{"count":0,"href":"https:\/\/8657085.xyz\/index.php?rest_route=\/wp\/v2\/posts\/13769\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/8657085.xyz\/index.php?rest_route=\/wp\/v2\/media\/13770"}],"wp:attachment":[{"href":"https:\/\/8657085.xyz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13769"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/8657085.xyz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13769"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/8657085.xyz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13769"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}